SMG recently had the opportunity to tune into the World’s Largest Webinar: Secrets to Success on Social Media in 2014 (#WLW14) presented by Hubspot. The webinar focused on sharing professional insight into three of the biggest social networks out there, Facebook , Twitter, and LinkedIn.
We couldn’t wait to share what we learned from the three social media experts who presented – Jed Clevenger, Russ Laraway, and Scott Engelman. They each spoke about their specific expertise and provided incredibly valuable information. Here are the top three things we took away from #WLW14 that we feel could help you succeed with social media!
1. Facebook: Jed Clevenger reminded us that Facebook is based on communicating. Meaning, it’s not always a platform for selling, even on a business page. Facebook for business is about talking to your customers, not at your customers. Use your page to familiarize your customers with what your company represents as well as your human side. Company pictures are a great way to do this! It builds trust in a way that no other medium can. Need an example? Check out Morgan Miller Plumbing or Dusterhoft Family Stores.
2. Twitter: Twitter expert, Russ Laraway made an excellent point. Tweet like you would email. With Twitter, you only have 140 characters to make an impression on your audience, if something doesn’t catch their eye quickly, they will keep scrolling through their feed. This is quite like email. With email, your subject line is so important, that if it is not relevant or enticing, your customers will likely never open it. When tweeting, consider how you would email the same information, how would you grasp your audience’s attention right away in the subject line?
3. LinkedIn: A big takeaway we took from LinkedIn expert, Scott Engelman, was about sharing content. Many believe that since you are representing your business, all of the content should come from your company. However, sharing content from other companies in your industry or those you do business with is invaluable. This will also allow your company to engage with other industry insiders and link your company to theirs. Plus, they will appreciate the mention. Think of it this way: the most valuable content should win.
We took away many great pointers from #WLW14 and now hope you did too! Social media is constantly evolving and keeping up with industry experts and best practices is certainly a helpful tool.
What are your biggest social media concerns? Were these tips helpful?
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