Tag Archives: digital marketing

Writing a blog

5 Steps to Build a Better Business Blog

Stop making excuses or procrastinating; if you’ve thought about posting regular business blogs or you’d like to sharpen up your skills and increase your posting frequency, the time is NOW!

Why are blogs so important? They:

  • – Improve SEO so you’re easier to find
  • – Give businesses clout to position you as an industry expert
  • – Increase leads
  • – Open lines of communication with customers

Learn how to write a blog for your business with these 5 steps:

Blog Target Audience

Marketing communication is all about your consumer: Who are they, what do they like, what are their goals, hobbies, and interests? Find answers to these questions and formulate customer personas to more effectively connect with your audience.

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This will help you choose topics, guide your writing style and find the best avenues to promote your content. You spend valuable time writing excellent content, so make sure it speaks to the leads you are trying to generate!

How to choose a blog topic

You have identified who you want to speak to, now it’s time to choose something to write about. Keep your business blog conversational and not entirely product- or service-oriented.

Potential clients want a solution to a problem – not to be bombarded with messages about your product or service. Keep your content focused on topics that offer useful information that adds value to the lives of your customers.

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How to write a blog headline and intro

Content is surely king these days when it comes to a marketing strategy. We live in a Game of Thrones-esque world where there are more kings than you can count, with more and more popping up each day. In order to conquer the content world, you will need an epic headline and an intro that not only grabs attention but keeps the readers wanting more. Using numbers, keywords, and exciting verbiage is key – tell them why they must read this article!

How to organize a business blog

You’ve figured out the who and the what, now it’s time to write, organize, and condense your content so it is easy to read and retain.

Start with research. You’re well versed in the products and services your business offers, but it’s also helpful to research what others are doing and search for industry updates. This allows you to see how you stand out from the competition and helps you find new, unique, and interesting ways you could connect with potential clients or solve their problems.

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After research, organize your information for optimal readability. Try breaking up the information into 3 to 5 sub-topics that would be most beneficial to the reader. This helps to keep your blog full of valuable information but organized in a way that the viewer can easily retain.

Remember to keep it short and sweet. Your blog doesn’t need to be a novel with every last feature and benefit, just something to answer potential clients’ questions and get them interested. A good starting point to go by is a maximum of 1,000 words but remember every blog goal is unique so do what works best for you.

Posting and promoting a blog

Once you’re done writing, the fun begins! It’s time to take a break, delete the blog from your brain for a bit (at least a few hours!), and focus on something else. Giving yourself a little time to refocus will allow you to have fresh eyes and reassess what you have written, reorganize, and edit better.

It is paramount that your content flows well and doesn’t contain grammar and spelling errors, which can reduce the blog’s credibility. Always allow an outside set of eyes with grammar and spelling strengths to take a second look and make necessary proofreading corrections.

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After that, you are ready to post and promote. Writing your blog is only half of the equation; in order for potential clients to see and benefit from your content, it is vital that you choose where the best place to reach your target demographic is, both online and through your active social media platforms.

We get it – building and writing a business blog can seem like an extremely daunting task when you aren’t one of the few who loves to write, but not having a blog can be a business marketing killer in this modern research- and consumer-driven market.

Let us check this task off your to-do list with our team of professional content creators, who love to write engaging and shareworthy content. Meet the team today by getting hold of us at 701.757.2000.

SEO tips for your website

5 Things You Can Do Right Now to Improve your SEO

It’s essential. It’s complex. It can be overwhelming. A search engine optimization (SEO) strategy has a lot of moving parts, but the most important thing is to just get started.

Here are 5 things you can do right now on your website to improve your SEO.

 

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Speed It Up

Upload times are a big factor. When your website loads slowly, you miss out on conversions. Even having a one- or two-second delay can cost you a chunk of page views.

Remove or optimize large file size items to boost up your load time, and get your developer in the boat with some more in-depth changes.

 

Structure your URLs 

Give your URLs titles specific to the content on the page. Having a random series of characters does nothing for your SEO, isn’t memorable and looks less clean.

Rather than default to “www.yourwebsite.com/p=1&,” put yourself in an SEO state of mind and opt for something like “www.website.com/SEOtips”.

 

Image Name Game 

Make your photo titles, descriptions and alt tags reflect what content is presented on the page to help boost your results. Renaming the file name itself with keywords from your page will help here, too.

 

 

Create Great Content 

All of your SEO efforts are wasted if you don’t start and end with great content. Writing relevant, rich content that resonates with your audience is one of the most important pieces of SEO.

 

Update Often

Your website should be updated frequently to improve your results. It’s not a “set it and forget it” type of marketing tool. Sites like Wikipedia are always ranked so high because they are constantly updating their material. Take a page from their book and keep your content fresh with regular updates.

 

 

Although these 5 tips only begin to scratch the surface, they are things you can do now to get started on improving your SEO. SEO is a long-term commitment – be patient and persistent, and you will see results.

Ready to dive in deeper? There are resources available to you that offer a more in-depth look at your website, so you can discover SEO opportunities and implement them. Learn how our team of experts at Stray Media Group can help.

 

Traditional VS Digital Marketing

Marketing Smack Down: Traditional vs. Digital

When it comes to your marketing strategy, how do you know where your efforts and budget will be best spent? With countless options available in both the traditional and digital marketing worlds, it’s best to weigh the pros and cons of each to determine what will be best for your unique business and budget.

Traditional Marketing

What is it?

Traditional marketing’ – also referred to as ‘outbound marketing’ – is the oldest form of marketing. This method relies on one-way communication to share a message with an audience.

Examples include:

  • Print – print ads, magazines, newsletters, brochures
  • Direct mail – post cards, catalogs, fliers
  • Broadcast – radio, TV

Pros and Cons

Pros of traditional marketing: Traditional marketing allows you to reach a high number of people with your specific message or promotion. This can be an extremely efficient way to blanket an intended area or audience with what you have to offer.

This method of marketing also provides you with the opportunity to give potential customers something tangible to touch and feel, physically connecting them with your brand. When done well, these materials can give them a great impression of your brand that will have a long-lasting effect.

Cons of traditional marketing: Because it relies on one-way communication, this method of marketing is more direct and less personable, lacking the ability to establish a trusting relationship or an open dialogue with potential customers.

Generally speaking, traditional marketing tends to be more expensive overall than digital alternatives, and the platforms on which many of these materials are featured – such as newspaper and cable TV – have seen a steady decline over the years.

 Digital Marketing

What is it?

Digital marketing’ is the newer kid in town. This umbrella term encompasses all of your online marketing efforts and is heavily focused on fostering two-way, open communication with existing and prospective customers.

Examples include:

Pros and Cons

Pros of digital marketing: An online presence is a must in today’s world. Everything from the way people shop to how they work has shifted to the digital side. Digital marketing allows you to take advantage of this by connecting with people where they are. Plus, with digital you are able to better target your audiences and drill down to people’s likes, dislikes, online searches, demographics, location and more.

Digital marketing is an extremely cost-effective method because it does not rely on the production of tangible pieces, such as magazines or brochures. In addition to the cost to produce and promote digital content being substantially less than traditional methods, the results generated from your digital spending and efforts are more quantifiable.

Cons of digital marketing: The extremely rapid pace at which digital marketing methods and best practices evolve is enough to make one’s head spin; what was hot at 1 p.m. may not be so hot at 2 p.m. This fast-paced flow requires businesses and marketers to continuously and diligently research, test, and implement the latest and greatest to stay relevant.

Because digital marketing focuses on two-way communication, building trust and relationships with people, businesses have to be immensely attentive and cautious. Solid customer service has always been essential to the well-being of a brand, but with today’s digital world one disgruntled customer can publicly shake up your brand’s world in seconds flat. Authentic and helpful responses in a timely manner are essential.

 

Balancing the Two
Overall, the whole point of marketing is to connect with people at the right time and place. These two methods do exactly that, each in their own uniquely effective way.

An important and still relevant component to a well-rounded overall strategy, traditional marketing will always continue to serve an important purpose for businesses. The key to success here is to ensure you’re using these tried-and-true methods to the best of their ability – know what mediums your audience uses and craft your message appropriately for the platform on which it is shared.

On the flip side, it has become evident in recent years that your marketing strategy must include a digital/online presence to stay relevant and ensure that potential customers can easily find you. Meeting people where they are, helping them easily find you, and being a useful resource will prove beneficial to your business, regardless of your target market or industry.

 

Looking for some guidance as to what your marketing strategy should include? We recognize that every company has its own services, audience, and goals, and that it is essential to understand that what’s best for one business won’t always be right for another. Our team is here to help you craft the perfect plan of action. Get hold of us today to discuss how we can help you build and implement it.

 

SEO & SEM 101

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Search Engine Optimization (SEO) and Search Engine Marketing (SEM) have been, and still are, two BIG terms in the world of digital marketing. Knowing more about SEO and SEM, and integrating the two into your marketing strategy, will bring your business substantial results.

The purpose of both SEO and SEM is pretty simple; they help increase or “optimize” your online presence and bring more users to your website or social media page.

SEO is optimizing your website through key words to gain natural search engine results or “listings” on Google, Yahoo, etc. SEO promotes organic, or unpaid, search results. If SEO is done right, you will have a big competitive advantage in the digital space.

For instance, let’s say you are a women’s clothing retailer in Grand Forks, North Dakota. To boost your SEO results, you would sprinkle your website with key words like “fashion,” “Grand Forks,” and “luxurious clothing” because that is what a lot of people would search for to find you.

SEO is a part of SEM, which is paying search engines, like Google, to list you at the top of their search results when a user searches related words. For example, if you have a bakery in Fargo, North Dakota, you would pay Yahoo to list you at the top of their results when a user would search “bakeries in the Fargo area.”

With SEM, you will also use tools such as Google ADWords and other pay-per-click resources to help boost your standing in search results.

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SEO and SEM have many layers. It takes time, patience, and consistency to see big results. Whether you are a small mom-and-pop shop or a large online retailer, SEO and SEM are essential when you want to promote your business online.

Is this still a lot to take in? If you want to optimize your website but don’t know where to begin, SMG can lead you in the right direction with expert help in SEO and SEM.

 

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