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Top 3 Ways to Properly Use Hashtags

Ahhhhh, hashtags… If you or your brand have been on social media at all in the past few years, then we can only assume you’ve been confronted with the use and misuse of hashtags. Plus, in recent years, it’s been almost impossible not to see multi-million-dollar campaigns with hashtags as...

Don’t Have a Marketing Strategy? Here’s Why You Need One.

In order for a brand to successfully market itself appropriately and effectively, a marketing strategy must, MUST, be in place. A marketing strategy is your brand’s master map to everything you want to do as far as sales, advertising, your budget, your promotions timeline, etc. It is also an essential...

Differentiated Marketing Strategy

Outbound and inbound marketing each have their place in a well-developed marketing strategy, but if you aren’t using a differentiated marketing strategy, you aren’t getting the full benefit. The problem is that while outbound and inbound marketing each serve their respective purpose, they aren’t nearly as personal. Smart marketers overcome...

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