Today’s consumers are smarter than ever, increasingly more technologically advanced and armed with a vast amount of information at their fingertips 24/7. By the time consumers reach out to a company about a product or service, the majority of their buying journey is already complete. So how do you reach your audience and make your message stand out? Behold the power of content marketing.
Perhaps above all else – offer value to customers. You can list features and advantages about your product or service, but at the end of the day people want to know the benefits. Did you know 68% of consumers spend time reading content from a brand they are interested in? If you miss the mark from the beginning, chances are they will not be interested in learning more about your business and will move on to the next. Make sure you take full advantage of the opportunity to connect with consumers on a personal level by letting them know how you can improve their lives.
Having consistency across all platforms is crucial to driving your message home. Not only does this coincide with having brand recognition, but it also ensures that even though you may be reaching your audience through different mediums, the correct information and essence of what your company is all about are translated to each consumer effectively.
Quality vs. Quantity
Would you rather go to a conference and see 10 motivational speakers that were mediocre or just one that truly inspired you? Your customers feel the same. Consumers want to find valuable, relevant information that speaks to them. Make sure each and every blog post, article, and e-book you produce offers the quality information they are looking for, and not just copious amounts of words that ultimately amount to little.
Keep it Concise
Brevity is an art that you would be wise to master in today’s fast-paced world. Over 27,000,000 pieces of content are shared each day. The ability to get your message across to consumers in a simple, concise manner will help to separate you from competitors in the enormous ocean that is marketing and make your message more memorable.
Did you know visuals account for 90% of the processed information that comes into the brain? Use this nugget of knowledge to your advantage by utilizing visuals throughout your content marketing that reinforce your message or purpose. Visuals such as infographics, photos or graphs are more easily retained than text, meaning that in most cases that picture really is worth a thousand words.
All of your efforts for making outstanding content marketing will be for nothing if they are not easily accessible to consumers. Imagine how frustrating it is for people looking for information on your products and services if they can’t find it. Instead, delight the savvy consumer of today by providing them with everything they need to make a purchasing decision right where they are.
These essential tips for creating remarkable content marketing strategies and pieces will set your business up for success and help you provide consumers with the information they crave. They will thank you for it, whether by becoming loyal customers or even big advocates for your brand. Not sure where to start? Learn more about how we can help you and your business by contacting us today.