Category Archives: Visual Marketing

Video Marketing Stray Media Group

4 Things Your Video Marketing Strategy Needs

Connecting with your audience and building relationships – this is why we do what we do in the marketing world. There are countless ways it can be done, but some frontrunners prove time and again to be the most effective. A specific genre of marketing that amplifies your overall strategy by providing viewers with a dynamic and captivating way to consume content is what we like to call video marketing.

Did you know 65% of your audience are visual learners? With content marketing best practices continually evolving to accommodate short attention spans and cutting through the overwhelming amount of content already out there, video marketing can be your cut-to-the-chase saving grace.

What makes great video marketing? Here are four of our go-to tips:

Add value

Your video marketing strategy should have a strong focus on providing value. Just like in a content marketing strategy, it’s important not to push a sales angle but rather give answers to the questions that your audience is asking. Testimonials can also be a valuable tool – having other real people talk about how your products or services actually helped them will be a great addition to your strategy. Positioning yourself as a reliable and follow-worthy expert in your industry will help you build credibility, grow your audience and gain leads.

 

Inspire

Messages should be compelling and inspire viewers to do what you are promoting. If they are not moved by it, why would they share it or even keep watching? We are bombarded by ads all day every day (some estimate upwards of 5,000 a day) so when it comes time to press that ‘Share’ button, it had better be worth the customer’s time and effort.

The feeling you’re going for here is like this:

via GIPHY

 

Dare to be different

Dare to be humorous, edgy and fun. Show a human side of your business – people connect with this engaging type of content, so it provides an exceptional opportunity for them to see your team, products or services in a different light.

Some companies or more professional industries feel that taking risks with their content – written, video or otherwise – is too dangerous. In our eyes, it’s more dangerous to be so cautious that you end up morphing into every other business just like yours. It’s important to note that “edgy” should not be confused with explicit or offensive – there should always be a level of tastefulness to any marketing strategy. Rather, our caution here is to not stifle yourself into a boring state for fear of daring to be different.

Dare to be different...its where the magic happens

 

Make videos concise

You’ve got about 10 seconds (or less) to captivate your audience with a video before they hit ‘Skip’. Make it so good they can’t possibly click that button. Give them the valuable content that they are looking for, but in a concise and to-the-point manner. In the vast sea that is existing content, it’s important to cut through the noise. Package up those videos in nice, quick and informative nuggets so they’re easily digested by audiences.

65% of audiences are visual learners

Video viewership continues to increase exponentially each year, and it’s not slowing down any time soon. This medium gives audiences a fast, convenient way to get the information they want, in the visual manner that has proved to be how the majority of consumers prefer to learn.

Every business can benefit from including video marketing in their stratgey

One of the best things about video marketing? It could be applied to literally ANY business, industry or promotion, and – with the right SEO – get successful results. We believe video marketing should be a cornerstone in every company’s strategy. If you’re ready to shine some lights, camera, action on your marketing plan, give our team at Stray Media Group a call to see how we can help.

 

Traditional VS Digital Marketing

Marketing Smack Down: Traditional vs. Digital

When it comes to your marketing strategy, how do you know where your efforts and budget will be best spent? With countless options available in both the traditional and digital marketing worlds, it’s best to weigh the pros and cons of each to determine what will be best for your unique business and budget.

Traditional Marketing

What is it?

Traditional marketing’ – also referred to as ‘outbound marketing’ – is the oldest form of marketing. This method relies on one-way communication to share a message with an audience.

Examples include:

  • Print – print ads, magazines, newsletters, brochures
  • Direct mail – post cards, catalogs, fliers
  • Broadcast – radio, TV

Pros and Cons

Pros of traditional marketing: Traditional marketing allows you to reach a high number of people with your specific message or promotion. This can be an extremely efficient way to blanket an intended area or audience with what you have to offer.

This method of marketing also provides you with the opportunity to give potential customers something tangible to touch and feel, physically connecting them with your brand. When done well, these materials can give them a great impression of your brand that will have a long-lasting effect.

Cons of traditional marketing: Because it relies on one-way communication, this method of marketing is more direct and less personable, lacking the ability to establish a trusting relationship or an open dialogue with potential customers.

Generally speaking, traditional marketing tends to be more expensive overall than digital alternatives, and the platforms on which many of these materials are featured – such as newspaper and cable TV – have seen a steady decline over the years.

 Digital Marketing

What is it?

Digital marketing’ is the newer kid in town. This umbrella term encompasses all of your online marketing efforts and is heavily focused on fostering two-way, open communication with existing and prospective customers.

Examples include:

Pros and Cons

Pros of digital marketing: An online presence is a must in today’s world. Everything from the way people shop to how they work has shifted to the digital side. Digital marketing allows you to take advantage of this by connecting with people where they are. Plus, with digital you are able to better target your audiences and drill down to people’s likes, dislikes, online searches, demographics, location and more.

Digital marketing is an extremely cost-effective method because it does not rely on the production of tangible pieces, such as magazines or brochures. In addition to the cost to produce and promote digital content being substantially less than traditional methods, the results generated from your digital spending and efforts are more quantifiable.

Cons of digital marketing: The extremely rapid pace at which digital marketing methods and best practices evolve is enough to make one’s head spin; what was hot at 1 p.m. may not be so hot at 2 p.m. This fast-paced flow requires businesses and marketers to continuously and diligently research, test, and implement the latest and greatest to stay relevant.

Because digital marketing focuses on two-way communication, building trust and relationships with people, businesses have to be immensely attentive and cautious. Solid customer service has always been essential to the well-being of a brand, but with today’s digital world one disgruntled customer can publicly shake up your brand’s world in seconds flat. Authentic and helpful responses in a timely manner are essential.

 

Balancing the Two
Overall, the whole point of marketing is to connect with people at the right time and place. These two methods do exactly that, each in their own uniquely effective way.

An important and still relevant component to a well-rounded overall strategy, traditional marketing will always continue to serve an important purpose for businesses. The key to success here is to ensure you’re using these tried-and-true methods to the best of their ability – know what mediums your audience uses and craft your message appropriately for the platform on which it is shared.

On the flip side, it has become evident in recent years that your marketing strategy must include a digital/online presence to stay relevant and ensure that potential customers can easily find you. Meeting people where they are, helping them easily find you, and being a useful resource will prove beneficial to your business, regardless of your target market or industry.

 

Looking for some guidance as to what your marketing strategy should include? We recognize that every company has its own services, audience, and goals, and that it is essential to understand that what’s best for one business won’t always be right for another. Our team is here to help you craft the perfect plan of action. Get hold of us today to discuss how we can help you build and implement it.

 

As The Marketing World Turns

When it comes to marketing, staying in your comfort zone is no longer an option. Some things have stayed the same from the bygone era of Mad Men-esque marketing, such as standout and consistent branding, impeccable creative concepts, and truly understanding who your target customer is and what makes them sit up and take notice. However, what works in modern marketing is light-years away from that golden age before worldwide exposure was available at the click of a button. As the marketing world revolutionizes, innovative and interactive technology takes the lead in the way we communicate with others and encompass what is known as emerging media.

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Picture this: You’re away from home and want to pass the time by browsing the internet. But you land on a website that isn’t mobile-friendly, making it almost impossible to navigate on a smaller device. This can be frustrating, and maybe you’ll leave the website and find a new one that is more user-friendly. If your business’s website isn’t responsive already, you might be losing customers this way again and again. Having a responsive website is not only imperative to capture over 50% of web users who are using their mobile device to use the internet, it also affects your search results on Google, a vital aspect of recruiting potential new clients to your website. The number of people who use their mobile device to use the internet is still rising, and if you haven’t adjusted your sails to capture them, you might sink.

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YouTube isn’t just for cat videos and makeup tutorials; if you haven’t experienced the power of video marketing, you’re missing out. Video marketing is the latest and greatest form of marketing communication. From Facebook adding autoplay on videos in your newsfeed to giving customers a clear overview of your product in a quick, concise format, or changing your content blog format to a vlog (video blog) in order to increase engagement from different audiences, video marketing is at the top of the ‘what’s hot’ list in media these days. With 78% of people watching videos online every week and 64% of all consumer internet traffic coming from online video, this is a must-do to stay at the top of your marketing game.

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Besides having a solid, responsive website, having an app can be one of the most helpful tools for your business to divide and conquer the digital world of emerging media. From increased customer engagement to transactions, a well-designed app that focuses on user experience can be a vital tool for your business. In 2015, people spent twice as much time as 2014 on their smartphones and tablets, and Americans use apps more than PCs to access the internet. To take advantage of this mobile wildfire, you must focus on obtaining a loyal user base. First impressions are everything when it comes to emerging media, and you can increase customer loyalty and reduce support costs by starting with a well-designed app off the bat. If an app is chock-full of errors or non-intuitive, or doesn’t provide consumers with what they want, this will reduce customer loyalty and increase support costs to fix the complicated inner workings of poor design.

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Social media has been on top of the marketing mix for over 10 years, but more types of social media and constant updates to make existing platforms more user-friendly help this medium keep its spot on emerging media lists. With almost 65% of American adults using social networking, this has entered most people’s lives and the way they communicate and learn about the world. Although different generations tend to use social media differently, marketing on these platforms reaches a universal audience of ages, including 35% of adults 65 and older! You must choose your social platforms wisely to really reach your target audience in the sometimes overwhelming and definitely fast-changing social world. For instance, younger generations tend to favor the visuals and semi-privacy afforded by Instagram and Snapchat, a change from the openness and crowds found on Facebook and Twitter. If you are trying to reach an older, professional audience with your content and marketing, LinkedIn might be your best bet. No matter which platform is more appealing for your target demographic, the one thing your business cannot afford is to have an underwhelming social media presence or none at all.

As time marches on, emerging media marketing keeps going with no end in sight. Let us keep track of the latest and greatest ways to communicate and make your business a target market magnet. Contact us today at 701.757.2000.