Category Archives: Typography

Typography

Content is King and Typography is its Crown

The importance of content to your marketing is incredible. Well-written and eye-catching copy attracts and sustains your audience. “Content is king” is undoubtedly true in the world of marketing, serving as one of the most essential components to a solid marketing and SEO strategy for your company.

So what will help get your content noticed? How can you get your customers to look twice at your website or your direct mail piece? Well, if content is king, than typography is its crown. Typography is the art or process of printing with type. In other words, making your copy look bigger, brighter, and better with careful selection and planning of typefaces, point size, line length, leading, etc (and we’re not talking about switching your font to Comic Sans here!)…

Typography is powerful, and learning more about what it can accomplish is invaluable to your marketing efforts.

Check out your not-so-typical history lesson by watching The History of Typography.

 

 

 

 

 

Content Marketing – 6 Tips for Success

Today’s consumers are smarter than ever, increasingly more technologically advanced and armed with a vast amount of information at their fingertips 24/7. By the time consumers reach out to a company about a product or service, the majority of their buying journey is already complete. So how do you reach your audience and make your message stand out? Behold the power of content marketing.

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Offer Value

Perhaps above all else – offer value to customers. You can list features and advantages about your product or service, but at the end of the day people want to know the benefits. Did you know 68% of consumers spend time reading content from a brand they are interested in?  If you miss the mark from the beginning, chances are they will not be interested in learning more about your business and will move on to the next. Make sure you take full advantage of the opportunity to connect with consumers on a personal level by letting them know how you can improve their lives.

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Align Efforts

Having consistency across all platforms is crucial to driving your message home. Not only does this coincide with having brand recognition, but it also ensures that even though you may be reaching your audience through different mediums, the correct information and essence of what your company is all about are translated to each consumer effectively.

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Quality vs. Quantity

Would you rather go to a conference and see 10 motivational speakers that were mediocre or just one that truly inspired you? Your customers feel the same. Consumers want to find valuable, relevant information that speaks to them. Make sure each and every blog post, article, and e-book you produce offers the quality information they are looking for, and not just copious amounts of words that ultimately amount to little.

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Keep it Concise

Brevity is an art that you would be wise to master in today’s fast-paced world. Over 27,000,000 pieces of content are shared each day. The ability to get your message across to consumers in a simple, concise manner will help to separate you from competitors in the enormous ocean that is marketing and make your message more memorable.

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Implement Visuals

Did you know visuals account for 90% of the processed information that comes into the brain? Use this nugget of knowledge to your advantage by utilizing visuals throughout your content marketing that reinforce your message or purpose. Visuals such as infographics, photos or graphs are more easily retained than text, meaning that in most cases that picture really is worth a thousand words.

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Easily Accessible

All of your efforts for making outstanding content marketing will be for nothing if they are not easily accessible to consumers. Imagine how frustrating it is for people looking for information on your products and services if they can’t find it. Instead, delight the savvy consumer of today by providing them with everything they need to make a purchasing decision right where they are.

These essential tips for creating remarkable content marketing strategies and pieces will set your business up for success and help you provide consumers with the information they crave. They will thank you for it, whether by becoming loyal customers or even big advocates for your brand. Not sure where to start? Learn more about how we can help you and your business by contacting us today.

 

The Top 3 Boards You Need on Pinterest This Season

If you are a small business owner, especially one that sells consumer products, it is our recommendation that you create a Pinterest account – stat. Already have one? Fantastic! Need a little Pinterest guidance? You’re at the right place.

What’s the first step in optimizing your Pinterest page to create more followers, more likes, and more shares? Create boards to showcase all aspects of your brand. From DIY boards, to Tips and Tricks, your brand is able to show different avenues of your products that no other social platform can provide you with – all the while utilizing energizing, visual content. And with the holiday season upon us, there is no better time to create these pin boards to gain more site traffic. Let’s go over the Top 3 Boards You Need on Pinterest This Season.

1. “Products in Action” Board – Especially with the holidays approaching, consumers need gift ideas. However, how can they imagine giving someone a gift if they can’t picture that person using it, wearing it, etc.? Show what your products (or services!) can do for the end consumer. Showcasing an espresso maker? Pin pictures of the mouth-watering lattes. Selling winter coats? Pin pictures of young children playing outside in the snow bundled in winter gear. Pinterest is a lifestyle platform, which is why this board needs to show how your brand can affect their lives. Check out Nespresso’s “The Coffee Connoisseur” board for an example!Coffee

2. “Incorporating the Holidays” Board – The holidays are a time for your brand to get in the spirit, and entice your customers with that ever-so-effective holiday charm. C’mon, who can resist pulling out their wallet when they see images of your product on the Thanksgiving dinner table, or around the tree on Christmas morning? That is why consumers spend so much more during the holiday season; they are in the spirit of giving! How do you do this? If your brand is in the food market, pin images of families enjoying your turkey during Thanksgiving dinner. Selling decorations? Pin pictures of families hanging up Christmas lights on their front porch. Like tip #1, put your products into action with a little holiday twist! Need an example? Check out the board “Give Thanks” by Pottery BarnGive Thanks

3. “Our Pinspiration!” Board – This board, much like the first two, is all about showing how your brand is more than just a product, it helps create a lifestyle. Construct a board that shows less of your product, and more of what inspires your brand to create your products or services. Although Pinterest certainly helps sell your products, you also have to take this opportunity to not overdo it with all of your promotions and upcoming sales. Take a look at Macy’s “I Love New York” for a great example of this! I Love NY

Of course, there is no limit when it comes to what type of boards you can create on Pinterest. The final and most important tip we will give you today is: Stay up to date! Feature boards that complement the time of year, upcoming holidays, current trends, the news, etc. This will not only keep followers coming back for more, it will allow you to reach customers that you didn’t have before. Pinterest is an exciting and one-of-a-kind platform for trendsetting and complementing what we know consumers already love. So, pin away!