Category Archives: Traditional Marketing

‘Tis the season! Make the most out of your marketing efforts this holiday season.

Holiday Marketing 101

‘Tis nearly the holiday season! From Halloween and Thanksgiving to Christmas and New Year’s, this festive time of year has a magical way of bringing people together. Fond memories of pastimes with friends and family, unique traditions and delicious recipes seem to flood the mind and evoke strong emotions in us all.

Arriving before we know it, these upcoming festivities are a perfect opportunity to engage with your customers on a more personal, human level, as they allow us to communicate in different ways that people truly connect with. What is your business doing to make the most of the year’s most celebrated dates?

Here are some ideas to get the gears turning for how you can engage your customers this holiday season:

Give Back 

People love helping people. It makes us happy to positively impact the life of another. Give customers an insider look at what charitable activities your company or its employees are passionate about. This is a great way to shine a light on the human element of your company, and spread the word about worthy causes near and dear to you. Fundraisers are also a good way to do this, and depending upon what kind of business you run, may provide the opportunity to get people in your door and keep your brand name top of mind, all in the name of giving back. It’s a win-win!

Spread the word about charitable activities your company participates in.

Build Connections

Social media is all about connecting with others and sharing thoughts and ideas – it’s all in the name! A social company is a likable company. Build connections that turn into loyal followers and customers by sharing what makes your company what it is. Share Katherine from the graphic design team’s favorite holiday dish that is always a hit at the office. Post a picture of Bauer the friendly office dog in his Thanksgiving ensemble, because adorable. Show a day-in-the-life series of photos featuring Ian, the boss of the applesauce, on Halloween while sporting his classic Elvis costume. The possibilities are endless here; what it comes down to is sharing a piece of who your company and its team really are to build connections with people.

Share fun, engaging photos that show a human side to your business.

Holiday Campaigns

During the holiday season, it tends to seem as though some companies are bombarding consumers with commercials, jingles, emails, and everything in between, but some businesses hit the nail on the head this time of year with campaigns that are relatable and evoke emotion in viewers. These 18 Brilliant Examples of Holiday Marketing Campaigns from HubSpot are some fabulous demonstrations of companies getting it right. Not only are they eye-catching and clean, but they go deeper to relate to consumers and do things like transport them to a place from their past, inspire creativity, and so much more.

High-quality, branded holiday campaign pieces.

Greetings and Gift Giving

Whether you’re a B2C or B2B company, there are countless options out there to spread a little holiday cheer. Share a personal message of appreciation with a beautiful, custom greeting card. Find that perfect gift that everyone on your shopping list will enjoy. Big or small, a little greeting or gift giving goes a long way to remind customers how grateful you are to have them and recognize their loyalty.

Custom greeting cards spread holiday cheer.

Whether you’re looking for a full-blown holiday campaign, an extra holiday season boost on social media, or that perfect gift to give your most loyal customers, we’re here to help you succeed. At Stray Media Group, we specialize in creating beautiful pieces that are targeted and result-oriented to help spread your message across multi-media platforms and attract customers. Contact us today to get started!

Creating Fresh Content – Tips and Tricks for Superior Results

Content marketing plays a huge role in business strategies across all industries. From providing customers with the information they want to growing your presence on the web, content is the king that rules the online world. In a world that is filled with countless other businesses trying to accomplish the same goals, how do you stand out?

This post aims to help provide you with the resources, ideas and motivation to tackle the beast that is content marketing creation, to give you the boost needed to keep that killer content coming time after time.

Keep it Fresh

Keeping your content fresh and consistent is essential when it comes to your content marketing strategy. As writers, we all experience similar obstacles when it comes to this vital component of writing valuable content. Writer’s block and lack of inspiration can wreak havoc on writing a piece of content as great as you know it should be. No one process is perfect, and oftentimes writers find changing up their routine can give them the inspiration they need to continually create the best content possible.

Feel All Those Feels 

Sometimes the act of sitting down and staring at a blank page is daunting enough to make your brain freeze. And not the good kind of brain freeze caused by a delicious scoop of sea salt caramel gelato; the kind that paralyzes you in front of your computer screen to the point of epic frustration.

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We’ve all been there, and I’m here to tell you that although it can make you feel helpless, the best thing to do is feel all those feels and accept them entirely so you can move past them; even take a few minutes to write down your discontent to get it out of your system. This, coupled with taking comfort in knowing there are tons of different tweaks you can make to your process, can work wonders to get the creative juices flowing again.

Your environment continually dictates your feelings and emotions, so it makes sense that changing it up can work wonders to improve your level of inspiration: Take a break and go for a long walk in the sun. Read a great piece of writing. Bring your laptop outside and rest up against a tree stump for a writing session. Dance around your office for five minutes to your favorite song.

Making small changes to your process can give you the creativity and confidence jump-start to think more openly or from a different, fresh perspective that will lead to better content writing.

Stay Grounded in Logistics

Knowing the reasoning behind content marketing, how and why it works, and the purpose behind your efforts with each piece you produce is another key to creating valuable content.

Having a solid understanding of who you are targeting with your content is a great start and perhaps the most vital. Identify these individuals or groups and do your research on what makes them tick so you can grab their attention and deliver what you know they’ll be interested to learn more about. Your readers will love you for it, and this will position you in their minds as a reputable source that provides valuable content, eventually converting prospects into customers.

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As a writer of the web, it is important to have at least a basic understanding of how content affects your search engine optimization (SEO). Knowing this helps you make decisions you know will work towards getting you the beneficial results that you desire for your business’s efforts, not to mention further position you as an expert on the subject.

Another key point to build upon knowing your SEO is to understand how searches work. Having a thorough grasp of how the most-used engines operate to deliver consumers the content they crave will give you insight into what your content marketing needs to include to keep your rankings where you want them. Check out this nifty article Google put together to help you understand just that in a fun, interactive way.

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Nailing these aspects of writing moving forward will help your efforts produce the results you want, while also providing your readers with the valuable content they desire to help you give them the best possible user experience. We all know this to be the focus of 2016, because you’ve definitely read our part 1 and part 2 posts on it already.

Share to Build

The basis of content writing is to create and share content that your audience finds valuable and compelling, ultimately working towards converting prospects into customers. Once you nail down your compelling writing, you’ll find more people will subscribe to your content and share it with others because they know it will be useful. With consistent writing, especially quality but also quantity, you’ll gradually begin to see a loyal audience build. This doesn’t happen overnight and is a long-term strategy, but one that will be more than worth it for the future of your business.

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Not sure where to start? Have more questions than answers about what you want your content marketing strategy to accomplish? Take a breath; we’re here to help. Drop us a note to learn more about how our team can help your business create a strategy tailored to your needs and to help grow your business.

As The Marketing World Turns

When it comes to marketing, staying in your comfort zone is no longer an option. Some things have stayed the same from the bygone era of Mad Men-esque marketing, such as standout and consistent branding, impeccable creative concepts, and truly understanding who your target customer is and what makes them sit up and take notice. However, what works in modern marketing is light-years away from that golden age before worldwide exposure was available at the click of a button. As the marketing world revolutionizes, innovative and interactive technology takes the lead in the way we communicate with others and encompass what is known as emerging media.

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Picture this: You’re away from home and want to pass the time by browsing the internet. But you land on a website that isn’t mobile-friendly, making it almost impossible to navigate on a smaller device. This can be frustrating, and maybe you’ll leave the website and find a new one that is more user-friendly. If your business’s website isn’t responsive already, you might be losing customers this way again and again. Having a responsive website is not only imperative to capture over 50% of web users who are using their mobile device to use the internet, it also affects your search results on Google, a vital aspect of recruiting potential new clients to your website. The number of people who use their mobile device to use the internet is still rising, and if you haven’t adjusted your sails to capture them, you might sink.

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YouTube isn’t just for cat videos and makeup tutorials; if you haven’t experienced the power of video marketing, you’re missing out. Video marketing is the latest and greatest form of marketing communication. From Facebook adding autoplay on videos in your newsfeed to giving customers a clear overview of your product in a quick, concise format, or changing your content blog format to a vlog (video blog) in order to increase engagement from different audiences, video marketing is at the top of the ‘what’s hot’ list in media these days. With 78% of people watching videos online every week and 64% of all consumer internet traffic coming from online video, this is a must-do to stay at the top of your marketing game.

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Besides having a solid, responsive website, having an app can be one of the most helpful tools for your business to divide and conquer the digital world of emerging media. From increased customer engagement to transactions, a well-designed app that focuses on user experience can be a vital tool for your business. In 2015, people spent twice as much time as 2014 on their smartphones and tablets, and Americans use apps more than PCs to access the internet. To take advantage of this mobile wildfire, you must focus on obtaining a loyal user base. First impressions are everything when it comes to emerging media, and you can increase customer loyalty and reduce support costs by starting with a well-designed app off the bat. If an app is chock-full of errors or non-intuitive, or doesn’t provide consumers with what they want, this will reduce customer loyalty and increase support costs to fix the complicated inner workings of poor design.

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Social media has been on top of the marketing mix for over 10 years, but more types of social media and constant updates to make existing platforms more user-friendly help this medium keep its spot on emerging media lists. With almost 65% of American adults using social networking, this has entered most people’s lives and the way they communicate and learn about the world. Although different generations tend to use social media differently, marketing on these platforms reaches a universal audience of ages, including 35% of adults 65 and older! You must choose your social platforms wisely to really reach your target audience in the sometimes overwhelming and definitely fast-changing social world. For instance, younger generations tend to favor the visuals and semi-privacy afforded by Instagram and Snapchat, a change from the openness and crowds found on Facebook and Twitter. If you are trying to reach an older, professional audience with your content and marketing, LinkedIn might be your best bet. No matter which platform is more appealing for your target demographic, the one thing your business cannot afford is to have an underwhelming social media presence or none at all.

As time marches on, emerging media marketing keeps going with no end in sight. Let us keep track of the latest and greatest ways to communicate and make your business a target market magnet. Contact us today at 701.757.2000.