Category Archives: Traditional Marketing

Fish jumping in CMYK colored fish bowls.

The Print Effect

Your business’s printed materials have an effect on anyone who comes in contact with them, and whether that effect is good or bad is entirely up to you. Printing that is on point can make all the difference in the world when you’re trying to be a step above the rest for your customers and prospective customers. Learn how your brand can stand out from the crowd with these tips and guidelines for epic printed marketing materials.

 

How printing can attract new customers.

With a sea of companies out there selling similar products and services, attracting new customers can be a challenge. So how can you stand out from the competition and position yourself as a memorable resource? A good marketing strategy is essential, and within that strategy should be a solid direction for outbound marketing – which includes all of your tangible, printed pieces.

We cannot stress enough the importance of having high-quality, attractive printed materials. A combination of professional, creative designs that capture your target audience’s attention and quality material that offers a look and feel beyond the normal expectations helps you make a lasting impression.

Image of printed booklet and postcards.
Improve customer loyalty with high-quality printing.

When it comes to retaining customers and improving their loyalty to your brand, many contributing factors are at play. The expectations of today’s intelligent, informed customers are at an all-time high, from customer service and website ease of use to readily-available informative content and, of course, today’s hot blog topic: printed material that speaks volumes.

To truly set your brand apart, build trust in customers and keep them coming back for more, don’t just meet those expectations – exceed them by having marketing materials that evoke a feeling in and of themselves. The right printed pieces will induce them to see, touch and feel the value that represents how you present your brand to the world. This includes the important component of content that answers customers’ questions and offers valuable information.

If people place a higher value on your business cards or sales sheets, they’re likely to place a higher value on the products and services you offer. Take this opportunity to blow them away and begin their journey to being your loyal customer.

 

How professionally printed pieces can help drive sales.

Last but certainly not least is sales. Sales and revenue make your brand’s world go ’round and keep you in the business of doing what it is you do best. Let your printed marketing material take some of that weight off your shoulders and help you sell your products and services.

With stats like “63% of people throw the business card away because they don’t need service” or “88% of business cards handed out get thrown away in less than a week”, we understand the question, “why spend the money?” Answer: “the number of sales increases by 2.5% for every 2000 cards that get passed out.”

On top of that, colored cards typically stick around in people’s pockets or desks 10x longer than the average plain white card. Now imagine if you have a card so cool, vibrant and memorable that the recipient just can’t throw it away! Chances are they’ll keep it around for a while, and they may need your services during that time. Give them an unforgettable leave-behind that will keep selling for you for a long time to come.

 

Not familiar with the best of the best printing materials, methods and options? No worries; we’ve got your back. Give us a call to get together and discuss the wants, needs and goals for your brand, and learn how we can put our industry knowledge and experience to work for you.

 

Three Ways to Throw It Back to Traditional Marketing

Every marketer has preached at least one thing (yes, we’re guilty too!): “Social, social, SOCIAL!” Since we are now in the “digital age,” everything seems to boil down to how many ‘likes’ you have, or how big your online presence is compared to your largest competitor.

Although we can’t deny that this is all very important, there is still something to be said for sticking to the tried and true methods of marketing along with your company’s online efforts. Traditional marketing can include direct mail, postcards, flyers, and even word-of-mouth exchanges. These “old school” ways have worked in the past, and can continue to work today if you implement them correctly. Here are the top three ways you can throw it back to traditional marketing:

 

  1. Improve Your First Impression – What is the first thing you see when you are driving by a storefront? Think about it. Before you scan the aisles for their buzzed-about product, talk to the customer service rep, or browse their coupons and promotions, you see their storefront sign. Signage is an incredibly important marketing tool, and without it, your store isn’t noticed – or it may be seen, but it is not remembered. For the potential customers that have not heard of your company through online platforms, signage is what can certainly draw them in. Signage doesn’t have to be big, flashy, or bright, but it has to represent your brand, your products or services, and the first impression you want to project to new customers. Does your signage create buzz? Does it entice potential customers to park their car and walk in?

 

  1. Be Direct – The digital age has provided us with many more conveniences than in the past. We can DVR any television show so we can skip the commercials, and we can get our coupons on our smartphones rather than clipping out a newspaper ad. However, even in the digital age, we still do one thing that we’ve always done: get the mail! Direct mail can be an extremely effective traditional marketing tool. Whether you want to advertise a promotion or inform customers about your newest location, direct mail gets in your target market’s hands easily. Creating enticing and vibrant direct mail pieces can catch a potential customer’s attention without their seeking you out online. It will come to their doorstep, where they have to see it.

 

  1. Be the Talk of the Town – We believe there is one method of marketing that will never be a thing of the past: positive word-of-mouth. Word-of-mouth advertising is what oftentimes will lead to the most loyal customers. They’ve heard a recommendation from someone they trust, and they want an amazing experience just like their friend, family member, or coworker had. You can even take it one step further, and reward your loyal customers who create positive word-of-mouth. For example, if a loyal customer recommends three new customers to your cleaning service, reward them with a 20% discount on their next service. Remember, consumers can see how great a product or service can be online, through a commercial, or on a billboard, but nothing will spark their interest quite like a close friend saying, “You’ve got to try this!”

 

Are you looking to throw it back to some traditional marketing pieces? Check out our gallery and see what we can design for you!