Category Archives: SMG Awards

As The Marketing World Turns

When it comes to marketing, staying in your comfort zone is no longer an option. Some things have stayed the same from the bygone era of Mad Men-esque marketing, such as standout and consistent branding, impeccable creative concepts, and truly understanding who your target customer is and what makes them sit up and take notice. However, what works in modern marketing is light-years away from that golden age before worldwide exposure was available at the click of a button. As the marketing world revolutionizes, innovative and interactive technology takes the lead in the way we communicate with others and encompass what is known as emerging media.

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Picture this: You’re away from home and want to pass the time by browsing the internet. But you land on a website that isn’t mobile-friendly, making it almost impossible to navigate on a smaller device. This can be frustrating, and maybe you’ll leave the website and find a new one that is more user-friendly. If your business’s website isn’t responsive already, you might be losing customers this way again and again. Having a responsive website is not only imperative to capture over 50% of web users who are using their mobile device to use the internet, it also affects your search results on Google, a vital aspect of recruiting potential new clients to your website. The number of people who use their mobile device to use the internet is still rising, and if you haven’t adjusted your sails to capture them, you might sink.

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YouTube isn’t just for cat videos and makeup tutorials; if you haven’t experienced the power of video marketing, you’re missing out. Video marketing is the latest and greatest form of marketing communication. From Facebook adding autoplay on videos in your newsfeed to giving customers a clear overview of your product in a quick, concise format, or changing your content blog format to a vlog (video blog) in order to increase engagement from different audiences, video marketing is at the top of the ‘what’s hot’ list in media these days. With 78% of people watching videos online every week and 64% of all consumer internet traffic coming from online video, this is a must-do to stay at the top of your marketing game.

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Besides having a solid, responsive website, having an app can be one of the most helpful tools for your business to divide and conquer the digital world of emerging media. From increased customer engagement to transactions, a well-designed app that focuses on user experience can be a vital tool for your business. In 2015, people spent twice as much time as 2014 on their smartphones and tablets, and Americans use apps more than PCs to access the internet. To take advantage of this mobile wildfire, you must focus on obtaining a loyal user base. First impressions are everything when it comes to emerging media, and you can increase customer loyalty and reduce support costs by starting with a well-designed app off the bat. If an app is chock-full of errors or non-intuitive, or doesn’t provide consumers with what they want, this will reduce customer loyalty and increase support costs to fix the complicated inner workings of poor design.

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Social media has been on top of the marketing mix for over 10 years, but more types of social media and constant updates to make existing platforms more user-friendly help this medium keep its spot on emerging media lists. With almost 65% of American adults using social networking, this has entered most people’s lives and the way they communicate and learn about the world. Although different generations tend to use social media differently, marketing on these platforms reaches a universal audience of ages, including 35% of adults 65 and older! You must choose your social platforms wisely to really reach your target audience in the sometimes overwhelming and definitely fast-changing social world. For instance, younger generations tend to favor the visuals and semi-privacy afforded by Instagram and Snapchat, a change from the openness and crowds found on Facebook and Twitter. If you are trying to reach an older, professional audience with your content and marketing, LinkedIn might be your best bet. No matter which platform is more appealing for your target demographic, the one thing your business cannot afford is to have an underwhelming social media presence or none at all.

As time marches on, emerging media marketing keeps going with no end in sight. Let us keep track of the latest and greatest ways to communicate and make your business a target market magnet. Contact us today at 701.757.2000.

And the winner is….

“Let the good times roll” has been the theme at Stray Media Group lately. With the recent addition of five new international media awards, on top of three Summit International Awards announced earlier this year, 2015 proved to be our most innovative and award-winning year yet!

One of our newest awards is a Summit International Emerging Media Award for video production. The timing of this cutting-edge award is very apt, as it comes on the heels of our FAA 333 exemption, which gives us the filming advantage of flying drones commercially. With over 1,300 entries in this global competition and only 7% of entries earning recognition for their work, we are honored and thrilled to be a recipient of this award.

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We were also happy to learn that we earned four bronze Omni Awards for outstanding achievements in film/video, web and mobile media. All 50 states and over 47 different countries have had entries in this rigorous contest. A bonus fun fact: the Omni Awards patterns its judging process after the star-studded Emmy Awards!

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We would like to thank our clients for letting us be a part of their success, working together to produce award-winning design to take their business to the next level!

If you are looking to implement innovative media production and award-winning design in your marketing efforts in 2016, we would love to create a relationship with you – contact us today!

The Emotional Effects of Color on Your Brand – Part 2

Welcome back to the second installment of colors and what they mean to both your logo and brand image. Let’s start with green.

Green

On an international scale, brands tend to use green in their logos if they’re environmentally inclined, representing values of health, wellness, nature, growth, tranquility, and renewal. Green is commonplace in natural food markets and agriculture-related products. Whole Foods, Animal Planet, Starbucks, and John Deere all utilize emerald-hued logos. It is known to alleviate depression and encourage relaxation, so stores, spas, and businesses use it to promote a calming effect. It is also the color the human eye is most sensitive to and can discern the most shades of.

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Blue

To evoke calmness, trust, and tranquility, think blue. Its strong associations with the ocean and meditation make blue the perfect color for brands that want to bring serenity to a stressful process and lower an onlooker’s blood pressure. Think Dell, AT&T, and Lowes. That’s also why we often see banks, financial companies, and corporate business, such as Chase and Visa, with logos that incorporate the color blue. If a customer is going to make a monetary deal, their intuitive association with the financial institution should give a feeling of calmness a and low-stress environment.

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Purple

Purple speaks of nobility or wisdom. Not only is it most commonly known as the color of royalty, but it also denotes imaginative and creative behavior. Yahoo and Cadbury use purple as the background for their logos, and both brands are instantly recognizable to their consumers. Yahoo goes for the wisdom association with tools that provide both information and inspiration. Cadbury — whose founders once supplied their products to England’s Queen Victoria — embraces the royal connotations of its history with a rich purple hue.

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Black & White

Black and white are often used against each other, with black signifying mystery, power, authority, and sophistication, and white denoting cleanliness, simplicity, and purity. But when combined, they create balance and calmness – think Time Magazine, Wikipedia, and Cartoon Network. Cartoon Network successfully uses black and white to create a simple, balanced logo with the two shades displaying the yin and yang of the brand name itself. “Network” conveys sophistication and can even feel stuffy, but when brought together with “Cartoon,” it plays on the equilibrium of two contradictory ideas.

Bearing in mind the responsive value and connotation of a color can do wonders for your brand. It’s best to work with simple colors, and the impact of a strong and constant hue will help to make your brand unforgettable. Keep it simple and stick to just one or two well-thought-out colors. For help designing a logo and other marketing materials that speak to your consumers and evoke the emotions you want for your brand, contact us. We would love to help your brand find its voice! SMG-Blog-header-blue

The Emotional Effects of Color on Your Brand – Part 1

Did you know color is one of the first things our brains see when registering an image? Since color is your brand’s nonverbal form of communication, it is vital to know how consumers will interpret different colors. This puts a lot of weight on your choice of colors when planning your marketing, from logo design and print work to your website theme. When you harness the right color you can set a mood, convey an emotion, invoke a psychological reaction, or inspire people to take action. First we bring you the meaning behind three different colors.

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Red 

Red is a high arousal color, shown to raise blood pressure, and it gives us a sense of energy, passion, power, strength, youthfulness, and excitement. It is also associated with blood, giving it a feel of intensity. Red demands the viewers’ attention and can stop them in their tracks, stimulating a moment of cautious thought, while calling for action to be taken. Think brands like Coca Cola, Pinterest, Target, Nabisco, and Frito Lay.

Red is seen in both logos and advertisements every day. Brands like Pinterest and Coca Cola are very different companies, but convey power through their logos. Pinterest gives the power to create and Coca Cola provides the power to have fun – both using their iconic red logos. Frito Lay and Nabisco use red for their known ability to stimulate appetite.

Orange 

Orange is a bright hue, reflecting excitement and enthusiasm, that brings both vibrancy and balance to a project. It is friendly, cheerful, and confident. Like red, it demands attention, but it’s a little more muted than the primary color and therefore feels less aggressive. Think Fanta, Crush, Nickelodeon, and Shutterfly.

Because of its association with fruit, orange is often seen in drink logos; Fanta and Crush are both good examples. Orange also sends a message of affordability – think Amazon. Its tone can be subtly seen in the Amazon logo, which is entirely black and white, except for a smiling orange arrow that connects A to Z. It’s not as bold or brash as red would be, but it still catches your eye and gives off a warm feeling.

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Yellow 

Colors can have contradictory meanings, and that’s particularly true when it comes to yellow. While the bright color has some optimistic associations like joy, sunshine, summer, and happiness, there are also negative implications. In some parts of the world, yellow is linked to illness, jealousy, cowardice, betrayal, and hazard.

McDonald’s, Nikon, National Geographic, and Sun Chips all use yellow in a positive way. Each of these companies is very different, but all share a brand color that suggests they bring joy and warmth to consumers’ lives. It has also been shown to stimulate mental processes, and therefore is utilized as a way to grab the attention of window shoppers.

This is only the beginning of colors and what they mean to your logo and branding. Check back later this month to learn what green, blue, purple, black, and white say about your business. If your brand is in need of a color overhaul or you’re just getting starting and would like guidance, we are here to help! Contact us or visit our website to learn more about what we can do for you and your brand image.

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