Category Archives: Marketing Strategy

Barista at coffee shop handing male customer cup of coffee.

3 Keys to Marketing for Your Audience

You know your business like the back of your hand, but does the same go for your target audience? Learning as much as possible about the customers you want to attract will help your marketing efforts reach their full potential, and in turn grow your business in the right direction. Consider these three tips for maximizing your marketing success:

Crowd of people crossing city street.

Don’t Get Personal

This is a big one, folks. In a sea of people, think about who you want to attract and what draws that person to a brand.

While it’s true that the heart and soul of why you offer the business you do needs to be a core component of your brand identity, it’s vital that you keep your personal preferences in check when marketing to your audience.

Are you part of your target market? Great! Then you’ve got a leg up on the competition. However, if you’re like the vast majority of businesses, you may be one very small – or not even at all – part of the audience that you’re trying to reach with your marketing strategy. If this is the case, what appeals to you personally is irrelevant.

The more you can let this notion sink in, the better off you and your marketing efforts – including the hard-earned money you put into your marketing budget – will be.

How do you know exactly what your target audience will connect with? We’re so glad you asked…

Person’s hand holding pen over sheets of paper with graphs on them.

Do Your Research

It’s elementary, dear brand ambassador. You believe in your company and how it can improve the lives of your customers. Don’t let that passion be wasted by taking shots in the dark for the best marketing strategies – do your homework to find exactly what will connect with your audience.

Excellent tools at your disposal for market research include:

  • • case studies
  • • consumer surveys
  • • focus groups
  • • competitor comparisons (social media channels, websites, branded material, etc.)

One more resource that will prove invaluable in your research efforts? People who do this for a living…

Handshake between woman and man in professional office.

Trust Your Experts

Would you trust your brother-in-law who knows nothing about electrical work to fix your faulty circuit breaker? Well, you could, but chances are you’re going to have a power outage or a trip to the hospital for a bad case of ‘could’ve-been-avoided-burn-by-electrocution’. If you want to save yourself time, money and a headache, you know that professional services are best left to – you guessed it! – professionals.

Related: Friends Don’t Let Friends Do Their Marketing

Getting a marketing team in your corner is not only a resource to tap for invaluable advice, it also lifts a heavy weight off your shoulders when it comes to marketing your business. At Stray Media Group, we offer marketing support and strategies tailored to your unique business, goals and budget.

Intrigued and ready to maximize the effectiveness of your marketing strategy? Give us a shout to learn how we can help you out.

How to choose blog topics

Blog How-To: Choosing Blog Topics Viewers Want to Read

Picking a blog topic – easy, right? Not necessarily. The process of writing a thorough blog that hits all the proper check marks – captures your audience, answers questions, provides value, positions you as an expert – requires many layers of work.

Where to begin? Here is a cheat-sheet for how to pick a blog topic that your customers will want to read:

Research

Man looking at a wall covered in papers

Start with some good old-fashioned research. You have more resources at your fingertips than you may realize. Before you put pen to paper, ask yourself these questions:

What are people searching on Google?

Many of us don’t remember life before Google, and would be lost without it. Use this to your advantage by viewing Google-suggested search options to see what others are looking for on the search engine giant. This will give you tons of great blog topic ideas that are relevant to your audience and industry.

Google search on "how to improve your SEO"

What questions do you get from customers?

Don’t make the mistake of forgetting about your customers – they are one of your best resources because they are already using your products or services, so they have an edge up on subjects that would be beneficial to write about, compared to just anyone off the street.

Question mark on gray background

What questions do you get from customers all the time? Is there a topic or some information you wish they had that would help to resolve issues your audience commonly encounters? What questions do you get in the comments from your other blog posts? Seek these questions from your audience and answer them to position yourself as the go-to industry expert.

Is there a common subject your competitors are addressing?

Look at what your competitors and fellow industry colleagues are writing about and put your own spin on it. This is a great way to both give your business clout and be involved in relevant conversations surrounding your industry.

Woman and mans hands on a table pointing to a chart with a pen

Use these tips to help get your blog topic juices flowing with an everlasting supply of great ideas to write about. Still a little hazy on the details of writing a business blog or how to get started? Give our team of experts at Stray Media Group a call to learn how we can help.

Marketing Strategies – Essentials from the Experts

The many facets of marketing can be daunting. What does your business’s marketing strategy actually need? How much should you be spending on a marketing? How do you get potential customers to connect with your brand?

The answer is there is no ‘one size fits all’ method when it comes to marketing. Your business is as unique as your fingerprint and should be treated as such.

While there is no single method, there are components of marketing that every business needs to think about. Our team has put together their marketing genius to help get your gears turning.

“Having a clear vision of your brand and maintaining that in all of your creative and social content. Your brand identity is the best tool in your sale’s kit. It is what drives customers to want to interact with you. Until that first person-to-person interaction occurs your only goal should be to sell who you are and not necessarily your product or service.”

Tim, Account Manager

“I think the most important part of marketing is adding value to people’s lives. Instead of thinking about how you can sell something, think of how you can impact their lives in a positive way.”

Mariah, Account Coordinator

“Being on target with your message and delivering it clearly. Too many commercials and advertisements make me say, “What the…?” because I have no idea what message they’re trying to get across to me. It’s one thing to be clever but being unclear is another.”

Heather, COO

“Figure out who you want to market to. Once you know your target audience, you can create messages that will resonate deeper with people. Connecting on a more personal level will help to improve communication and build customer loyalty.”

Alexa, Graphic Designer

“Know what the goal of your message is. Are you trying to evoke an emotion from viewers? Inform people of something? Have a clear vision of what your overall goal is so your marketing is continuously working to achieve it.”

Keely, Graphic & Web Designer

“Having your own unique voice and brand persona. The style you write content in, how you interact with followers on social media, the look and feel of your creative material – all these elements give your audience a glimpse into who you are as a business. Use these opportunities to tell your story and connect people not only to your products and services, but your overall brand.”

Jen, Content Creator

The boss of the apple sauce has two must-haves to share:

“First is simplicity. Whether it’s a big billboard or a business card, if your material is too busy or complicated to grasp right away, the chance to connect with your audience will be lost.

Second, and perhaps the most important of all is brand standards and consistency. Too many businesses have an “it’s good enough” attitude which stunts their growth. Consistently holding your marketing to the highest level of standards across all of your marketing mediums and your brand will not only be elevated in appearance, but more trusted by the people you are trying to communicate with.”

Dave, Creative Director

 

Incorporate these essentials into your marketing plan for a well-rounded strategy that gets results. Still not quite sure where to begin? Our team of marketing gurus has your back – give us a call to chat about how we can help build the strategy that fits your business best.

 

Email Marketing

5 Quick Tips for Stellar Email Marketing

Email marketing can be a tricky business. There is a fine line between a recipient looking forward to receiving your awesome content regularly and doing the eye roll of the century at yet another useless email that they instantly trash.

These lovely people have given you the wonderful marketing gift of allowing you into their beloved inbox – don’t abuse it by overwhelming them with annoying daily emails that they couldn’t give two hoots about. Or even worse, having content they would actually love, but sending so often that they completely glance past it.

Rather, honor them and the opportunity they’ve provided you by consistently offering valuable content that people welcome with open, loving eyes. We’ve got 5 quick tips to help you get a fabulous start.

 

Score with Your Sender Name

Make sure your business’s sender name is something unique and easily recognizable. After all, it is the first thing they will see! Once it’s set, don’t try to get fancy and experiment with a bunch of different options. After a few emails, your sender name is easily recognized by recipients; changing it up could cause them to trash your beautiful message if they have to question for even a second who it’s from.

 

Subject to Stunning Results

What is the second element of your email viewers look at? The almighty subject line! Make sure to keep it classy, sassy and concise, while also portraying how this content will offer value of some kind to their life. Are you solving a problem they have? Giving away some goodies? Let them know in a fun and enticing way while keeping it short and sweet. The goal here is to stun them so hard they can’t help but click that bad boy open. Get creative with it! Here are some great tips to help you get started.

 

Let's Get Personal

Regardless of whether you’re sending to 2 or 2,000 people, when writing content remember to focus on the individual vs. the masses. Additionally, today’s handy-dandy email marketing tools, such as MailChimp or Constant Contact, make it super easy to get personal with your audience by inputting their name into the email message to give it that extra touch. Keep it classy, though, and don’t overdo it by littering the email with their name all over the place – that’s creepy and warrants some opt-outs.

 

Value Above All Else

Put the highest emphasis on what kind of value you are providing your viewers. You can have all the flashy, fascinating subjects and graphics, but if you aren’t presenting content that offers value to their lives, you will quickly lose your audience. Know your customer, their challenges, and how your service or product can truly change their lives in a positive way. They will thank you by continuing to click those links open and share your content with others, because they truly believe in your business. Win-win-winning. Get some killer content tips here.

 

Test for Success

Okay, so you’ve crushed #1-4 and you just cannot wait to hit that send button – we totally get it, you did fabulous work and you want to share it with the world; kudos! Before you take that step, give yourself a chance to test once, twice, three times if need be to make sure everything looks perfect before you send it off to the masses.

Proofing is your best friend here – there is nothing worse than spending all your time and effort to create killer content just to have the only thing your audience remembers be that misspelled word. Trust us, a second set of eyes or even just taking a break and looking at an email with fresh eyes will make all the difference in the world. Test for the best!

 

We hope these quick tips get you sending super awesome emails that inspire those viewers to click and learn more! Too busy actually running your business to even begin thinking about where to start? We feel you – give our team at Stray Media Group a buzz and let us take that piece of the marketing pie off your plate. We look forward to making your email marketing dreams come true!

 

Video Marketing Stray Media Group

4 Things Your Video Marketing Strategy Needs

Connecting with your audience and building relationships – this is why we do what we do in the marketing world. There are countless ways it can be done, but some frontrunners prove time and again to be the most effective. A specific genre of marketing that amplifies your overall strategy by providing viewers with a dynamic and captivating way to consume content is what we like to call video marketing.

Did you know 65% of your audience are visual learners? With content marketing best practices continually evolving to accommodate short attention spans and cutting through the overwhelming amount of content already out there, video marketing can be your cut-to-the-chase saving grace.

What makes great video marketing? Here are four of our go-to tips:

Add value

Your video marketing strategy should have a strong focus on providing value. Just like in a content marketing strategy, it’s important not to push a sales angle but rather give answers to the questions that your audience is asking. Testimonials can also be a valuable tool – having other real people talk about how your products or services actually helped them will be a great addition to your strategy. Positioning yourself as a reliable and follow-worthy expert in your industry will help you build credibility, grow your audience and gain leads.

 

Inspire

Messages should be compelling and inspire viewers to do what you are promoting. If they are not moved by it, why would they share it or even keep watching? We are bombarded by ads all day every day (some estimate upwards of 5,000 a day) so when it comes time to press that ‘Share’ button, it had better be worth the customer’s time and effort.

The feeling you’re going for here is like this:

via GIPHY

 

Dare to be different

Dare to be humorous, edgy and fun. Show a human side of your business – people connect with this engaging type of content, so it provides an exceptional opportunity for them to see your team, products or services in a different light.

Some companies or more professional industries feel that taking risks with their content – written, video or otherwise – is too dangerous. In our eyes, it’s more dangerous to be so cautious that you end up morphing into every other business just like yours. It’s important to note that “edgy” should not be confused with explicit or offensive – there should always be a level of tastefulness to any marketing strategy. Rather, our caution here is to not stifle yourself into a boring state for fear of daring to be different.

Dare to be different...its where the magic happens

 

Make videos concise

You’ve got about 10 seconds (or less) to captivate your audience with a video before they hit ‘Skip’. Make it so good they can’t possibly click that button. Give them the valuable content that they are looking for, but in a concise and to-the-point manner. In the vast sea that is existing content, it’s important to cut through the noise. Package up those videos in nice, quick and informative nuggets so they’re easily digested by audiences.

65% of audiences are visual learners

Video viewership continues to increase exponentially each year, and it’s not slowing down any time soon. This medium gives audiences a fast, convenient way to get the information they want, in the visual manner that has proved to be how the majority of consumers prefer to learn.

Every business can benefit from including video marketing in their stratgey

One of the best things about video marketing? It could be applied to literally ANY business, industry or promotion, and – with the right SEO – get successful results. We believe video marketing should be a cornerstone in every company’s strategy. If you’re ready to shine some lights, camera, action on your marketing plan, give our team at Stray Media Group a call to see how we can help.