Category Archives: Instagram

Content Marketing – 6 Tips for Success

Today’s consumers are smarter than ever, increasingly more technologically advanced and armed with a vast amount of information at their fingertips 24/7. By the time consumers reach out to a company about a product or service, the majority of their buying journey is already complete. So how do you reach your audience and make your message stand out? Behold the power of content marketing.

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Offer Value

Perhaps above all else – offer value to customers. You can list features and advantages about your product or service, but at the end of the day people want to know the benefits. Did you know 68% of consumers spend time reading content from a brand they are interested in?  If you miss the mark from the beginning, chances are they will not be interested in learning more about your business and will move on to the next. Make sure you take full advantage of the opportunity to connect with consumers on a personal level by letting them know how you can improve their lives.

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Align Efforts

Having consistency across all platforms is crucial to driving your message home. Not only does this coincide with having brand recognition, but it also ensures that even though you may be reaching your audience through different mediums, the correct information and essence of what your company is all about are translated to each consumer effectively.

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Quality vs. Quantity

Would you rather go to a conference and see 10 motivational speakers that were mediocre or just one that truly inspired you? Your customers feel the same. Consumers want to find valuable, relevant information that speaks to them. Make sure each and every blog post, article, and e-book you produce offers the quality information they are looking for, and not just copious amounts of words that ultimately amount to little.

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Keep it Concise

Brevity is an art that you would be wise to master in today’s fast-paced world. Over 27,000,000 pieces of content are shared each day. The ability to get your message across to consumers in a simple, concise manner will help to separate you from competitors in the enormous ocean that is marketing and make your message more memorable.

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Implement Visuals

Did you know visuals account for 90% of the processed information that comes into the brain? Use this nugget of knowledge to your advantage by utilizing visuals throughout your content marketing that reinforce your message or purpose. Visuals such as infographics, photos or graphs are more easily retained than text, meaning that in most cases that picture really is worth a thousand words.

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Easily Accessible

All of your efforts for making outstanding content marketing will be for nothing if they are not easily accessible to consumers. Imagine how frustrating it is for people looking for information on your products and services if they can’t find it. Instead, delight the savvy consumer of today by providing them with everything they need to make a purchasing decision right where they are.

These essential tips for creating remarkable content marketing strategies and pieces will set your business up for success and help you provide consumers with the information they crave. They will thank you for it, whether by becoming loyal customers or even big advocates for your brand. Not sure where to start? Learn more about how we can help you and your business by contacting us today.

 

3 Best Marketing Practices for Your Growing Business

Inbound and outbound marketing are very different ways of engaging with your customers. One focuses on broadcasting a message while the other is a much more personalized experience, but both methods are necessary to succeed in today’s market. The best companies differentiate their marketing efforts, meaning that they use both inbound and outbound marketing techniques. Here are three examples of today’s strategies on inbound and outbound marketing.

Know Your Audience

Take for example President Obama’s 2012 re-election campaign. His staff used inbound marketing to increase his reach to younger voters, but rather than trying to create the sort of rallies that draw a younger crowd, they took their pitch to where their prospective audience already was – social media. The Obama campaign was active on twice as many social media platforms as the campaign for Republican candidate Mitt Romney, and provided nearly four times as much content.

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Take a Stand

Another way to use inbound marketing to grow your business is to take a stand on an issue. It could be directly related to your business, such as a restaurant that does not serve GMO foods writing about associated health risks, or it could take a broader approach, like Oreo did in 2012 when the company released a series of gay rights ads on Facebook during Pride Month to commemorate the cookie’s 100th anniversary. Not all the reactions were positive, but it got people talking. Over 143,000 people “liked” the post and over 18,000 people commented on it.

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Create Engagement

According to Variety, almost 70% of people record television shows on a DVR so they can avoid commercials. Rather than fight it, Netflix-rival Hulu came up with a different strategy – choose your own experience. Before watching many shows or movies on Hulu, viewers are asked which ad experience they would prefer, like PayPal’s “People Rule” campaign that gave viewers a choice between ads centered on the service’s speed or its security. By introducing a choice, viewers were engaged with the ads in a way they never would have been had they aired on television.

Reaching your audience, talking about issues that matter to them, and creating ways for existing and prospective customers to engage with your company will help take your marketing efforts to the next level. To learn more about how SMG can help you develop successful outbound and inbound marketing strategies for your company, visit our website!

Top 3 Ways to Properly Use Hashtags

Ahhhhh, hashtags… If you or your brand have been on social media at all in the past few years, then we can only assume you’ve been confronted with the use and misuse of hashtags. Plus, in recent years, it’s been almost impossible not to see multi-million-dollar campaigns with hashtags as their main focus on a daily basis. What exactly is a hashtag? A hashtag symbolizes a trending topic (such as #SuperBowlXLIX or #JeSuisCharlie) that makes itself visible on social media by placing a good old pound sign ‘#’ in front of the topic. By using a hashtag, a social media user can click on the link created by the hashtag and see additional articles, posts and images concerning the same subject.

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Hashtags are incredibly popular for social media marketing use; however, they can be very overwhelming and confusing. This is why it is so important to use them properly – especially if you are a brand trying to obtain and maintain followers on multiple social media platforms. Take a look at our top three ways you can properly use hashtags in your social media marketing strategy.

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1. Use Sparingly – Since hashtags symbolize trending topics, it’s important to remember that in a Facebook or Twitter post, you should not go “hashtag happy”; not every word is in itself a trending topic. Limit the amount of hashtags to an average of one to three per post, depending on the length and content. For example, let’s say if you are posting about a giveaway your brand is doing during a football game, your post could go something like this:

“Don’t forget! Submit a picture of your favorite game-day traditions and you could win tickets to the Wildcats’’ next home game. #GameDayGiveaway #GoWildCats”

2. Look to Other Trending Topics – Although implementing your own trending hashtag can be forward-thinking, sometimes picking up on an already trending hashtag can make you incredibly visible across multiple social media platforms. However, you have to make sure you complement the hashtag with rich and meaningful content that will stick out amongst the rest. For instance, if you are adding to the trending topic #GoldenGlobes, you’d want to add thoughtful and critical remarks about the films and television shows that were featured, and stay away from typical or convenient remarks like “We loved to watch [Insert Actor’s Name] win an award!” This would get lost in the messy clutter.

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3. Ensure They Are Crystal-Clear – If you take away only one thing from this blog, let this be it! Making sure your hashtags are understandable is of the utmost importance. So many times we find ourselves re-reading hashtags to make sure we understood them correctly; this is because either there are too many words included in the hashtag, the letters are all in lower-case, or they are not used properly in the sentence or post. To ensure your hashtags are read properly, it is best to separate each word in the hashtag with a capital letter (for example, #BringBackOurGirls is much easier to follow than #bringbackourgirls). It is also important to keep the hashtag fairly brief when possible. For example: #LetsGoGreenBayPackers is way too long. #GoPackGo would do just fine! Remember, it’s incredibly important to re-read your hashtags before you post and make sure others can comprehend them before you deploy them on social media.

Of course, hashtags can work seamlessly in various areas of your brand’s marketing efforts. They incorporate and create trending topics in a slick, easy way that can link your brand to other brands and people focusing on similar issues and topics. If you use them properly, you will undoubtedly start to see a growth in your number of followers, shares, likes, pins, and re-tweets!

#HappyHashtagging, everyone!