Category Archives: Email Marketing

Phases of the M.O.A.B. (Marketing on a Budget)

Building a marketing strategy that works for your business (and budget) is as essential as it is challenging. It must be as unique as your business and molded according to what you can afford, while ensuring you’re hitting all the crucial components you need to grow your company.

How can you have an effective marketing strategy on a budget? Working your plan through a series of phases can help you succeed.

Start with what you know you absolutely need in order to function as a business. Every business will be different, and your plan will be determined by the amount of resources available to you through your marketing budget. Typically, this would include a website, social media activity, basic SEO and maybe some office essentials like business cards.

The key to phase one is to have a foundation that opens the lines of communication between you and your target audience. If your budget is a little bigger, the first phase of your strategy may reach far beyond the few aforementioned components. If your budget is on the smaller side, maybe you’ll be able to start with one or two of these and build on them as your company grows.

Wherever you are, start with the essentials your customers will need in order to find you and learn more about your business.

As your company grows, so should your marketing budget and strategy. Enter phase two! Break through the plateau at the end of phase one by putting more of your budget into expanding on what your current strategy includes.

Maybe your initial budget only allowed you to have a one-page website with a company description and phone number, but you’re ready to transform it into a several-page site complete with a blog, photo gallery and product videos.

If you started with a Facebook page to establish a presence on social media, enhance your strategy by increasing the frequency of posts and activity, and exploring other social media platforms on which to create business pages to increase your reach.

Look into upping your SEO game in phase two if your initial budget in phase one only allowed you to do the basics. This will help you be more easily found by potential customers and like-minded audience members across the web.

Continuously reshape your strategy to expand and cover more bases as you grow. Use phase three as a time to continue to expand your current efforts, while also exploring other marketing avenues to research and invest in that will allow you to reach more of your target audience.

Again, every business’s strategy will be different, including its timeline from one phase to the next, level of growth and avenues for marketing. Start where you can and always be reworking your strategy so it’s in line with your ever-developing company.

At Stray Media Group, we work with businesses of all shapes and sizes to help them find the marketing strategy that best fits their needs while being conscious of their budget. Our goal is to help you succeed within the means that you have, so you can work on growing your company to its full potential.

Contact our team to learn more about how we can help you define and execute a marketing strategy for your business today.

Email Marketing

5 Quick Tips for Stellar Email Marketing

Email marketing can be a tricky business. There is a fine line between a recipient looking forward to receiving your awesome content regularly and doing the eye roll of the century at yet another useless email that they instantly trash.

These lovely people have given you the wonderful marketing gift of allowing you into their beloved inbox – don’t abuse it by overwhelming them with annoying daily emails that they couldn’t give two hoots about. Or even worse, having content they would actually love, but sending so often that they completely glance past it.

Rather, honor them and the opportunity they’ve provided you by consistently offering valuable content that people welcome with open, loving eyes. We’ve got 5 quick tips to help you get a fabulous start.

 

Score with Your Sender Name

Make sure your business’s sender name is something unique and easily recognizable. After all, it is the first thing they will see! Once it’s set, don’t try to get fancy and experiment with a bunch of different options. After a few emails, your sender name is easily recognized by recipients; changing it up could cause them to trash your beautiful message if they have to question for even a second who it’s from.

 

Subject to Stunning Results

What is the second element of your email viewers look at? The almighty subject line! Make sure to keep it classy, sassy and concise, while also portraying how this content will offer value of some kind to their life. Are you solving a problem they have? Giving away some goodies? Let them know in a fun and enticing way while keeping it short and sweet. The goal here is to stun them so hard they can’t help but click that bad boy open. Get creative with it! Here are some great tips to help you get started.

 

Let's Get Personal

Regardless of whether you’re sending to 2 or 2,000 people, when writing content remember to focus on the individual vs. the masses. Additionally, today’s handy-dandy email marketing tools, such as MailChimp or Constant Contact, make it super easy to get personal with your audience by inputting their name into the email message to give it that extra touch. Keep it classy, though, and don’t overdo it by littering the email with their name all over the place – that’s creepy and warrants some opt-outs.

 

Value Above All Else

Put the highest emphasis on what kind of value you are providing your viewers. You can have all the flashy, fascinating subjects and graphics, but if you aren’t presenting content that offers value to their lives, you will quickly lose your audience. Know your customer, their challenges, and how your service or product can truly change their lives in a positive way. They will thank you by continuing to click those links open and share your content with others, because they truly believe in your business. Win-win-winning. Get some killer content tips here.

 

Test for Success

Okay, so you’ve crushed #1-4 and you just cannot wait to hit that send button – we totally get it, you did fabulous work and you want to share it with the world; kudos! Before you take that step, give yourself a chance to test once, twice, three times if need be to make sure everything looks perfect before you send it off to the masses.

Proofing is your best friend here – there is nothing worse than spending all your time and effort to create killer content just to have the only thing your audience remembers be that misspelled word. Trust us, a second set of eyes or even just taking a break and looking at an email with fresh eyes will make all the difference in the world. Test for the best!

 

We hope these quick tips get you sending super awesome emails that inspire those viewers to click and learn more! Too busy actually running your business to even begin thinking about where to start? We feel you – give our team at Stray Media Group a buzz and let us take that piece of the marketing pie off your plate. We look forward to making your email marketing dreams come true!