Category Archives: Brand Marketing

Writing a blog

5 Steps to Build a Better Business Blog

Stop making excuses or procrastinating; if you’ve thought about posting regular business blogs or you’d like to sharpen up your skills and increase your posting frequency, the time is NOW!

Why are blogs so important? They:

  • – Improve SEO so you’re easier to find
  • – Give businesses clout to position you as an industry expert
  • – Increase leads
  • – Open lines of communication with customers

Learn how to write a blog for your business with these 5 steps:

Blog Target Audience

Marketing communication is all about your consumer: Who are they, what do they like, what are their goals, hobbies, and interests? Find answers to these questions and formulate customer personas to more effectively connect with your audience.

A woman standing in a crowd waving.

This will help you choose topics, guide your writing style and find the best avenues to promote your content. You spend valuable time writing excellent content, so make sure it speaks to the leads you are trying to generate!

How to choose a blog topic

You have identified who you want to speak to, now it’s time to choose something to write about. Keep your business blog conversational and not entirely product- or service-oriented.

Potential clients want a solution to a problem – not to be bombarded with messages about your product or service. Keep your content focused on topics that offer useful information that adds value to the lives of your customers.

A person drawing black business graphics.

 

How to write a blog headline and intro

Content is surely king these days when it comes to a marketing strategy. We live in a Game of Thrones-esque world where there are more kings than you can count, with more and more popping up each day. In order to conquer the content world, you will need an epic headline and an intro that not only grabs attention but keeps the readers wanting more. Using numbers, keywords, and exciting verbiage is key – tell them why they must read this article!

How to organize a business blog

You’ve figured out the who and the what, now it’s time to write, organize, and condense your content so it is easy to read and retain.

Start with research. You’re well versed in the products and services your business offers, but it’s also helpful to research what others are doing and search for industry updates. This allows you to see how you stand out from the competition and helps you find new, unique, and interesting ways you could connect with potential clients or solve their problems.

A person typing on a laptop, the screen shows a WordPress blog.

After research, organize your information for optimal readability. Try breaking up the information into 3 to 5 sub-topics that would be most beneficial to the reader. This helps to keep your blog full of valuable information but organized in a way that the viewer can easily retain.

Remember to keep it short and sweet. Your blog doesn’t need to be a novel with every last feature and benefit, just something to answer potential clients’ questions and get them interested. A good starting point to go by is a maximum of 1,000 words but remember every blog goal is unique so do what works best for you.

Posting and promoting a blog

Once you’re done writing, the fun begins! It’s time to take a break, delete the blog from your brain for a bit (at least a few hours!), and focus on something else. Giving yourself a little time to refocus will allow you to have fresh eyes and reassess what you have written, reorganize, and edit better.

It is paramount that your content flows well and doesn’t contain grammar and spelling errors, which can reduce the blog’s credibility. Always allow an outside set of eyes with grammar and spelling strengths to take a second look and make necessary proofreading corrections.

Two people sharing an Apple laptop.

After that, you are ready to post and promote. Writing your blog is only half of the equation; in order for potential clients to see and benefit from your content, it is vital that you choose where the best place to reach your target demographic is, both online and through your active social media platforms.

We get it – building and writing a business blog can seem like an extremely daunting task when you aren’t one of the few who loves to write, but not having a blog can be a business marketing killer in this modern research- and consumer-driven market.

Let us check this task off your to-do list with our team of professional content creators, who love to write engaging and shareworthy content. Meet the team today by getting hold of us at 701.757.2000.

Phases of the M.O.A.B. (Marketing on a Budget)

Building a marketing strategy that works for your business (and budget) is as essential as it is challenging. It must be as unique as your business and molded according to what you can afford, while ensuring you’re hitting all the crucial components you need to grow your company.

How can you have an effective marketing strategy on a budget? Working your plan through a series of phases can help you succeed.

Start with what you know you absolutely need in order to function as a business. Every business will be different, and your plan will be determined by the amount of resources available to you through your marketing budget. Typically, this would include a website, social media activity, basic SEO and maybe some office essentials like business cards.

The key to phase one is to have a foundation that opens the lines of communication between you and your target audience. If your budget is a little bigger, the first phase of your strategy may reach far beyond the few aforementioned components. If your budget is on the smaller side, maybe you’ll be able to start with one or two of these and build on them as your company grows.

Wherever you are, start with the essentials your customers will need in order to find you and learn more about your business.

As your company grows, so should your marketing budget and strategy. Enter phase two! Break through the plateau at the end of phase one by putting more of your budget into expanding on what your current strategy includes.

Maybe your initial budget only allowed you to have a one-page website with a company description and phone number, but you’re ready to transform it into a several-page site complete with a blog, photo gallery and product videos.

If you started with a Facebook page to establish a presence on social media, enhance your strategy by increasing the frequency of posts and activity, and exploring other social media platforms on which to create business pages to increase your reach.

Look into upping your SEO game in phase two if your initial budget in phase one only allowed you to do the basics. This will help you be more easily found by potential customers and like-minded audience members across the web.

Continuously reshape your strategy to expand and cover more bases as you grow. Use phase three as a time to continue to expand your current efforts, while also exploring other marketing avenues to research and invest in that will allow you to reach more of your target audience.

Again, every business’s strategy will be different, including its timeline from one phase to the next, level of growth and avenues for marketing. Start where you can and always be reworking your strategy so it’s in line with your ever-developing company.

At Stray Media Group, we work with businesses of all shapes and sizes to help them find the marketing strategy that best fits their needs while being conscious of their budget. Our goal is to help you succeed within the means that you have, so you can work on growing your company to its full potential.

Contact our team to learn more about how we can help you define and execute a marketing strategy for your business today.

Video Marketing Stray Media Group

4 Things Your Video Marketing Strategy Needs

Connecting with your audience and building relationships – this is why we do what we do in the marketing world. There are countless ways it can be done, but some frontrunners prove time and again to be the most effective. A specific genre of marketing that amplifies your overall strategy by providing viewers with a dynamic and captivating way to consume content is what we like to call video marketing.

Did you know 65% of your audience are visual learners? With content marketing best practices continually evolving to accommodate short attention spans and cutting through the overwhelming amount of content already out there, video marketing can be your cut-to-the-chase saving grace.

What makes great video marketing? Here are four of our go-to tips:

Add value

Your video marketing strategy should have a strong focus on providing value. Just like in a content marketing strategy, it’s important not to push a sales angle but rather give answers to the questions that your audience is asking. Testimonials can also be a valuable tool – having other real people talk about how your products or services actually helped them will be a great addition to your strategy. Positioning yourself as a reliable and follow-worthy expert in your industry will help you build credibility, grow your audience and gain leads.

 

Inspire

Messages should be compelling and inspire viewers to do what you are promoting. If they are not moved by it, why would they share it or even keep watching? We are bombarded by ads all day every day (some estimate upwards of 5,000 a day) so when it comes time to press that ‘Share’ button, it had better be worth the customer’s time and effort.

The feeling you’re going for here is like this:

via GIPHY

 

Dare to be different

Dare to be humorous, edgy and fun. Show a human side of your business – people connect with this engaging type of content, so it provides an exceptional opportunity for them to see your team, products or services in a different light.

Some companies or more professional industries feel that taking risks with their content – written, video or otherwise – is too dangerous. In our eyes, it’s more dangerous to be so cautious that you end up morphing into every other business just like yours. It’s important to note that “edgy” should not be confused with explicit or offensive – there should always be a level of tastefulness to any marketing strategy. Rather, our caution here is to not stifle yourself into a boring state for fear of daring to be different.

Dare to be different...its where the magic happens

 

Make videos concise

You’ve got about 10 seconds (or less) to captivate your audience with a video before they hit ‘Skip’. Make it so good they can’t possibly click that button. Give them the valuable content that they are looking for, but in a concise and to-the-point manner. In the vast sea that is existing content, it’s important to cut through the noise. Package up those videos in nice, quick and informative nuggets so they’re easily digested by audiences.

65% of audiences are visual learners

Video viewership continues to increase exponentially each year, and it’s not slowing down any time soon. This medium gives audiences a fast, convenient way to get the information they want, in the visual manner that has proved to be how the majority of consumers prefer to learn.

Every business can benefit from including video marketing in their stratgey

One of the best things about video marketing? It could be applied to literally ANY business, industry or promotion, and – with the right SEO – get successful results. We believe video marketing should be a cornerstone in every company’s strategy. If you’re ready to shine some lights, camera, action on your marketing plan, give our team at Stray Media Group a call to see how we can help.

 

Fish jumping in CMYK colored fish bowls.

The Print Effect

Your business’s printed materials have an effect on anyone who comes in contact with them, and whether that effect is good or bad is entirely up to you. Printing that is on point can make all the difference in the world when you’re trying to be a step above the rest for your customers and prospective customers. Learn how your brand can stand out from the crowd with these tips and guidelines for epic printed marketing materials.

 

How printing can attract new customers.

With a sea of companies out there selling similar products and services, attracting new customers can be a challenge. So how can you stand out from the competition and position yourself as a memorable resource? A good marketing strategy is essential, and within that strategy should be a solid direction for outbound marketing – which includes all of your tangible, printed pieces.

We cannot stress enough the importance of having high-quality, attractive printed materials. A combination of professional, creative designs that capture your target audience’s attention and quality material that offers a look and feel beyond the normal expectations helps you make a lasting impression.

Image of printed booklet and postcards.
Improve customer loyalty with high-quality printing.

When it comes to retaining customers and improving their loyalty to your brand, many contributing factors are at play. The expectations of today’s intelligent, informed customers are at an all-time high, from customer service and website ease of use to readily-available informative content and, of course, today’s hot blog topic: printed material that speaks volumes.

To truly set your brand apart, build trust in customers and keep them coming back for more, don’t just meet those expectations – exceed them by having marketing materials that evoke a feeling in and of themselves. The right printed pieces will induce them to see, touch and feel the value that represents how you present your brand to the world. This includes the important component of content that answers customers’ questions and offers valuable information.

If people place a higher value on your business cards or sales sheets, they’re likely to place a higher value on the products and services you offer. Take this opportunity to blow them away and begin their journey to being your loyal customer.

 

How professionally printed pieces can help drive sales.

Last but certainly not least is sales. Sales and revenue make your brand’s world go ’round and keep you in the business of doing what it is you do best. Let your printed marketing material take some of that weight off your shoulders and help you sell your products and services.

With stats like “63% of people throw the business card away because they don’t need service” or “88% of business cards handed out get thrown away in less than a week”, we understand the question, “why spend the money?” Answer: “the number of sales increases by 2.5% for every 2000 cards that get passed out.”

On top of that, colored cards typically stick around in people’s pockets or desks 10x longer than the average plain white card. Now imagine if you have a card so cool, vibrant and memorable that the recipient just can’t throw it away! Chances are they’ll keep it around for a while, and they may need your services during that time. Give them an unforgettable leave-behind that will keep selling for you for a long time to come.

 

Not familiar with the best of the best printing materials, methods and options? No worries; we’ve got your back. Give us a call to get together and discuss the wants, needs and goals for your brand, and learn how we can put our industry knowledge and experience to work for you.