Category Archives: Powered By Creativity

10 Reasons to Run a Marathon (on a Relay Team)!

The weather is warm and the grass is green, which means outdoor season is here in the Midwest! Whether you’re an avid running machine or a couch potato looking to spice up your fitness routine, read on to find out why you should be a part of a relay team in the Grand Forks Marathon this coming September 23-24, 2016!

  1. Bonding Time is the Best

What’s better than hanging out with your favorite work buddies outside the office, or with your long-lost friend you’ve been meaning to catch up with? Setting aside the time to do something fun and memorable together is a great way to bond, and getting out and getting active makes being in a marathon together that much better!

Bridal 13 Team

2. It’s Good for You

Eating out or grabbing drinks together is great fun, but why not change it up and do something good for your bodies and great to build your team while increasing morale! Running releases endorphins, endorphins make you happy; being healthy, happy, and fit go hand in hand.

3. Get Some Cool Swag

If you’re just there for the free T-shirt and bragging rights, then you’re in luck! Being part of a marathon, whether you’re running as an individual or on a relay team usually involves some pretty awesome swag, pictures to prove it, and of course an epic finishers celebration at the end!

Total swag

4. An Opportunity to Wear Cool Outfits

Go hard or go home….with your outfits! From tutus to tie-dye, there’s no such thing as too much when it comes to marathon relays. Above all, you’re there to work as a team and have fun, so bond together in bright colors and stand out from the crowd!

5. And Win Awesome Awards for Your Cool Outfits

As an added bonus, relay teams sometimes have special awards separate from individual racers, such as trophies for “Best Dressed,” “Most Spirited,” and so on. What’s better than having a blast together? Getting awards for it!

6. As Well as a Medal

A relay team finisher’s medal isn’t only a piece of cool bling, it’s also the perfect way to start your marathon medal collection and look back on the great time you had with friends, family, or co-workers.

Our Medals

7. It Doesn’t Take Months to Train

Running or walking on a relay team makes it easier to train, as they can range from 1 mile to 13.1 miles per individual. If you’re a non-runner, working up to 13.1 miles may take a little extra effort, but nothing like the intense, months-long training full marathoners go through. Most people can walk a mile with little to no extra training effort, so a relay team can really be individualized to your team’s capabilities and is the perfect choice for first-timers, “I’m just here to have fun”ers, and serious competitors alike!

8. Or a Week to Recover

Blisters, chafing, cramps, and soreness – no, thanks! If you’re there to have fun and be fit, but don’t want the lingering soreness and recovery time of a full 26 miles, a shorter relay option is perfect. Relay=more friends=less distance=more fun!

9. Check Something Off the Bucket List

Always wanted to run a marathon, but have never found the perfect opportunity to sign up? Face your fears together with your teammates and cross a marathon off the bucket list – so happy together!

10. Because It’s Just Good Old-Fashioned Fun

Get off the couch and out of the house, and have some good old-fashioned fun in the great outdoors with great swag and even better friends! What better way is there to unplug, run, and have a blast than a marathon relay with your favorite people?!

We know you’re ready to take the plunge and run hog wild, so grab your work buddy or your whole family and sign up to be part of one of the full or half Grand Forks Marathon relay teams sponsored by Stray Media Group over Wild Hog Weekend on September 23-24, 2016!

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Creating Fresh Content – Tips and Tricks for Superior Results

Content marketing plays a huge role in business strategies across all industries. From providing customers with the information they want to growing your presence on the web, content is the king that rules the online world. In a world that is filled with countless other businesses trying to accomplish the same goals, how do you stand out?

This post aims to help provide you with the resources, ideas and motivation to tackle the beast that is content marketing creation, to give you the boost needed to keep that killer content coming time after time.

Keep it Fresh

Keeping your content fresh and consistent is essential when it comes to your content marketing strategy. As writers, we all experience similar obstacles when it comes to this vital component of writing valuable content. Writer’s block and lack of inspiration can wreak havoc on writing a piece of content as great as you know it should be. No one process is perfect, and oftentimes writers find changing up their routine can give them the inspiration they need to continually create the best content possible.

Feel All Those Feels 

Sometimes the act of sitting down and staring at a blank page is daunting enough to make your brain freeze. And not the good kind of brain freeze caused by a delicious scoop of sea salt caramel gelato; the kind that paralyzes you in front of your computer screen to the point of epic frustration.

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We’ve all been there, and I’m here to tell you that although it can make you feel helpless, the best thing to do is feel all those feels and accept them entirely so you can move past them; even take a few minutes to write down your discontent to get it out of your system. This, coupled with taking comfort in knowing there are tons of different tweaks you can make to your process, can work wonders to get the creative juices flowing again.

Your environment continually dictates your feelings and emotions, so it makes sense that changing it up can work wonders to improve your level of inspiration: Take a break and go for a long walk in the sun. Read a great piece of writing. Bring your laptop outside and rest up against a tree stump for a writing session. Dance around your office for five minutes to your favorite song.

Making small changes to your process can give you the creativity and confidence jump-start to think more openly or from a different, fresh perspective that will lead to better content writing.

Stay Grounded in Logistics

Knowing the reasoning behind content marketing, how and why it works, and the purpose behind your efforts with each piece you produce is another key to creating valuable content.

Having a solid understanding of who you are targeting with your content is a great start and perhaps the most vital. Identify these individuals or groups and do your research on what makes them tick so you can grab their attention and deliver what you know they’ll be interested to learn more about. Your readers will love you for it, and this will position you in their minds as a reputable source that provides valuable content, eventually converting prospects into customers.

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As a writer of the web, it is important to have at least a basic understanding of how content affects your search engine optimization (SEO). Knowing this helps you make decisions you know will work towards getting you the beneficial results that you desire for your business’s efforts, not to mention further position you as an expert on the subject.

Another key point to build upon knowing your SEO is to understand how searches work. Having a thorough grasp of how the most-used engines operate to deliver consumers the content they crave will give you insight into what your content marketing needs to include to keep your rankings where you want them. Check out this nifty article Google put together to help you understand just that in a fun, interactive way.

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Nailing these aspects of writing moving forward will help your efforts produce the results you want, while also providing your readers with the valuable content they desire to help you give them the best possible user experience. We all know this to be the focus of 2016, because you’ve definitely read our part 1 and part 2 posts on it already.

Share to Build

The basis of content writing is to create and share content that your audience finds valuable and compelling, ultimately working towards converting prospects into customers. Once you nail down your compelling writing, you’ll find more people will subscribe to your content and share it with others because they know it will be useful. With consistent writing, especially quality but also quantity, you’ll gradually begin to see a loyal audience build. This doesn’t happen overnight and is a long-term strategy, but one that will be more than worth it for the future of your business.

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Not sure where to start? Have more questions than answers about what you want your content marketing strategy to accomplish? Take a breath; we’re here to help. Drop us a note to learn more about how our team can help your business create a strategy tailored to your needs and to help grow your business.

As The Marketing World Turns

When it comes to marketing, staying in your comfort zone is no longer an option. Some things have stayed the same from the bygone era of Mad Men-esque marketing, such as standout and consistent branding, impeccable creative concepts, and truly understanding who your target customer is and what makes them sit up and take notice. However, what works in modern marketing is light-years away from that golden age before worldwide exposure was available at the click of a button. As the marketing world revolutionizes, innovative and interactive technology takes the lead in the way we communicate with others and encompass what is known as emerging media.

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Picture this: You’re away from home and want to pass the time by browsing the internet. But you land on a website that isn’t mobile-friendly, making it almost impossible to navigate on a smaller device. This can be frustrating, and maybe you’ll leave the website and find a new one that is more user-friendly. If your business’s website isn’t responsive already, you might be losing customers this way again and again. Having a responsive website is not only imperative to capture over 50% of web users who are using their mobile device to use the internet, it also affects your search results on Google, a vital aspect of recruiting potential new clients to your website. The number of people who use their mobile device to use the internet is still rising, and if you haven’t adjusted your sails to capture them, you might sink.

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YouTube isn’t just for cat videos and makeup tutorials; if you haven’t experienced the power of video marketing, you’re missing out. Video marketing is the latest and greatest form of marketing communication. From Facebook adding autoplay on videos in your newsfeed to giving customers a clear overview of your product in a quick, concise format, or changing your content blog format to a vlog (video blog) in order to increase engagement from different audiences, video marketing is at the top of the ‘what’s hot’ list in media these days. With 78% of people watching videos online every week and 64% of all consumer internet traffic coming from online video, this is a must-do to stay at the top of your marketing game.

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Besides having a solid, responsive website, having an app can be one of the most helpful tools for your business to divide and conquer the digital world of emerging media. From increased customer engagement to transactions, a well-designed app that focuses on user experience can be a vital tool for your business. In 2015, people spent twice as much time as 2014 on their smartphones and tablets, and Americans use apps more than PCs to access the internet. To take advantage of this mobile wildfire, you must focus on obtaining a loyal user base. First impressions are everything when it comes to emerging media, and you can increase customer loyalty and reduce support costs by starting with a well-designed app off the bat. If an app is chock-full of errors or non-intuitive, or doesn’t provide consumers with what they want, this will reduce customer loyalty and increase support costs to fix the complicated inner workings of poor design.

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Social media has been on top of the marketing mix for over 10 years, but more types of social media and constant updates to make existing platforms more user-friendly help this medium keep its spot on emerging media lists. With almost 65% of American adults using social networking, this has entered most people’s lives and the way they communicate and learn about the world. Although different generations tend to use social media differently, marketing on these platforms reaches a universal audience of ages, including 35% of adults 65 and older! You must choose your social platforms wisely to really reach your target audience in the sometimes overwhelming and definitely fast-changing social world. For instance, younger generations tend to favor the visuals and semi-privacy afforded by Instagram and Snapchat, a change from the openness and crowds found on Facebook and Twitter. If you are trying to reach an older, professional audience with your content and marketing, LinkedIn might be your best bet. No matter which platform is more appealing for your target demographic, the one thing your business cannot afford is to have an underwhelming social media presence or none at all.

As time marches on, emerging media marketing keeps going with no end in sight. Let us keep track of the latest and greatest ways to communicate and make your business a target market magnet. Contact us today at 701.757.2000.