Category Archives: Powered By Creativity

Visual Marketing: How Video & Images Impact Your Strategy

Images are worth a thousand words, and videos are worth nearly two million. Using visuals in your marketing isn’t just a suggestion, it’s vital to attracting, converting and retaining your target audience. Nearly 40% of marketers consider visual marketing – use of video and images – to be the most important kind of content used in their strategy, second only to blogs.

Research shows that when people receive information in different ways, the retention rates are drastically different:

  • – Video: 95%
  • – Text with relevant photo: 65%
  • – Text only: 10%

With additional statistics like these, it’s clear the need for visuals in marketing is a given:

  • – Watching video accounts for 1/3 of all online activity
  • – Posts with images are shared over 2x more
  • – 88% of users spend more time on sites that feature video

Attract

The amount of content thrown at us on a daily basis is staggering. Finding creative ways to set yourself apart is vital if you’re going to catch anyone’s attention. Videos and images are two of the best ways to accomplish this.

A great example: This ad from Specialized Bicycles is different, relevant and something you’ll remember. Maximizing their timing and placement by capitalizing on the excitement surrounding the 2018 Tour de France with their star sponsored athlete, Peter Sagan, made for a winning combination.

 


Information presented through stunning imagery and visuals is easier for people to process and retain, compared to the written word. Find ways to think outside the box and use images to cut through the white noise and help your marketing stand out.

Inform

Today’s consumers are more likely to do their research and be on the look for companies providing a solution to their problem. Videos and other visuals are an exceptional way to share a lot of information about your products or services in a short amount of time. Product tutorial and testimonial videos, interviews, infographics, visual instructions – these are all great examples of how to utilize visual marketing to your advantage.

Convert

Conversions – site visitors who are paying customers – are one of the end goals you seek when it comes to users on your website. How can you get these potential customers to become a paying customer? Visual marketing can have a huge impact.

Landing pages that feature video have been shown to increase conversions by over 80%. That coupled with the fact that 87% of marketers worldwide use video in their marketing, it’s easy to see that if you’re not upping your visual marketing game, you’re falling behind your competition.

The need for visuals is clear – now how do you go about getting them? We have several different avenues for you to explore, whether you’re a start-up with a next-to-nothing marketing budget or an established company looking to significantly invest in your visual marketing.

Stock Images

There are tons of sites – both free and paid – that have hundreds of millions of stock photos that you can download. For free options, use the advanced search settings in Google to only pull up images that are free to use or modify (even on the commercial level), as well as free sites, like Pexels or Pixabay, that have high-resolution images that are free to use (note: some may require crediting the photographer, so watch for those restrictions).

Paid options such as Shutterstock, Adobe Stock, iStock and Fotolia feature photographs and videos that can fit just about any industry’s needs, too.

When using stock images, keep in mind that you are far more likely to see the same photo used on a lot of other sites, social platforms or other branding efforts by companies. For that reason, the stock photo option may work for you in some cases but is not the best method to solely rely on in the long run if you’re trying to set your business apart from the rest.

Build Your Own Library

The best way to maximize the potential of your visual marketing strategy is to use as much of your own, custom videos and images as possible. Building a solid library will take time and effort but is well worth it for the longevity of your brand.

It’s like the difference between borrowing a suit from a friend who is slightly bigger than you, compared to a professional custom-tailoring one to your exact measurements. Invest now to give your business material to use far into the future. That could mean hiring a professional to help you out, brushing up on techniques yourself to capture visuals or a combination of the two.

At Stray Media Group, we’re in the business of helping companies reach their maximum potential. Learn more about how we can help shine a light on your brand through creative ideas and custom video marketing services today.

Phases of the M.O.A.B. (Marketing on a Budget)

Building a marketing strategy that works for your business (and budget) is as essential as it is challenging. It must be as unique as your business and molded according to what you can afford, while ensuring you’re hitting all the crucial components you need to grow your company.

How can you have an effective marketing strategy on a budget? Working your plan through a series of phases can help you succeed.

Start with what you know you absolutely need in order to function as a business. Every business will be different, and your plan will be determined by the amount of resources available to you through your marketing budget. Typically, this would include a website, social media activity, basic SEO and maybe some office essentials like business cards.

The key to phase one is to have a foundation that opens the lines of communication between you and your target audience. If your budget is a little bigger, the first phase of your strategy may reach far beyond the few aforementioned components. If your budget is on the smaller side, maybe you’ll be able to start with one or two of these and build on them as your company grows.

Wherever you are, start with the essentials your customers will need in order to find you and learn more about your business.

As your company grows, so should your marketing budget and strategy. Enter phase two! Break through the plateau at the end of phase one by putting more of your budget into expanding on what your current strategy includes.

Maybe your initial budget only allowed you to have a one-page website with a company description and phone number, but you’re ready to transform it into a several-page site complete with a blog, photo gallery and product videos.

If you started with a Facebook page to establish a presence on social media, enhance your strategy by increasing the frequency of posts and activity, and exploring other social media platforms on which to create business pages to increase your reach.

Look into upping your SEO game in phase two if your initial budget in phase one only allowed you to do the basics. This will help you be more easily found by potential customers and like-minded audience members across the web.

Continuously reshape your strategy to expand and cover more bases as you grow. Use phase three as a time to continue to expand your current efforts, while also exploring other marketing avenues to research and invest in that will allow you to reach more of your target audience.

Again, every business’s strategy will be different, including its timeline from one phase to the next, level of growth and avenues for marketing. Start where you can and always be reworking your strategy so it’s in line with your ever-developing company.

At Stray Media Group, we work with businesses of all shapes and sizes to help them find the marketing strategy that best fits their needs while being conscious of their budget. Our goal is to help you succeed within the means that you have, so you can work on growing your company to its full potential.

Contact our team to learn more about how we can help you define and execute a marketing strategy for your business today.

Typography

Content is King and Typography is its Crown

The importance of content to your marketing is incredible. Well-written and eye-catching copy attracts and sustains your audience. “Content is king” is undoubtedly true in the world of marketing, serving as one of the most essential components to a solid marketing and SEO strategy for your company.

So what will help get your content noticed? How can you get your customers to look twice at your website or your direct mail piece? Well, if content is king, than typography is its crown. Typography is the art or process of printing with type. In other words, making your copy look bigger, brighter, and better with careful selection and planning of typefaces, point size, line length, leading, etc (and we’re not talking about switching your font to Comic Sans here!)…

Typography is powerful, and learning more about what it can accomplish is invaluable to your marketing efforts.

Check out your not-so-typical history lesson by watching The History of Typography.

 

 

 

 

 

Team SMG a Year in Review

Team SMG – A Year in Review

With Christmas and the end

of chapter 2017 so near,

 

Team SMG reflects on the year’s

events we hold so dear:

 

A growing team full of

creativity, laughter and life.

 

Led by the dynamic duo, Dave and Heather,

who happen to be husband and wife.

 

2017 brought to us Tim’s friendly service

with a smile, coupled with his analytical mind.

 

The year also gifted us with Alexa,

a creative brain as talented as she is kind.

 

We were thrilled to celebrate our first anniversary of working

with Keely, our top risk manager and graphic design guru.

 

And we took a journey with Jen to Montana,

as she set up her wordsmith shop in a land anew.

 

The past year has been filled with creative ideas

and hard work for customers new and old.

 

We look forward to 2018 and continuing to do

what we love, in ways that are fresh and bold.

 

Our little family of marketers is gearing up with ideas and ready to shine,

with the help of our beloved office dog, Reagan, who will surely keep us in line.

 

Doberman office dog at Stray Media Group

Video Marketing Stray Media Group

4 Things Your Video Marketing Strategy Needs

Connecting with your audience and building relationships – this is why we do what we do in the marketing world. There are countless ways it can be done, but some frontrunners prove time and again to be the most effective. A specific genre of marketing that amplifies your overall strategy by providing viewers with a dynamic and captivating way to consume content is what we like to call video marketing.

Did you know 65% of your audience are visual learners? With content marketing best practices continually evolving to accommodate short attention spans and cutting through the overwhelming amount of content already out there, video marketing can be your cut-to-the-chase saving grace.

What makes great video marketing? Here are four of our go-to tips:

Add value

Your video marketing strategy should have a strong focus on providing value. Just like in a content marketing strategy, it’s important not to push a sales angle but rather give answers to the questions that your audience is asking. Testimonials can also be a valuable tool – having other real people talk about how your products or services actually helped them will be a great addition to your strategy. Positioning yourself as a reliable and follow-worthy expert in your industry will help you build credibility, grow your audience and gain leads.

 

Inspire

Messages should be compelling and inspire viewers to do what you are promoting. If they are not moved by it, why would they share it or even keep watching? We are bombarded by ads all day every day (some estimate upwards of 5,000 a day) so when it comes time to press that ‘Share’ button, it had better be worth the customer’s time and effort.

The feeling you’re going for here is like this:

via GIPHY

 

Dare to be different

Dare to be humorous, edgy and fun. Show a human side of your business – people connect with this engaging type of content, so it provides an exceptional opportunity for them to see your team, products or services in a different light.

Some companies or more professional industries feel that taking risks with their content – written, video or otherwise – is too dangerous. In our eyes, it’s more dangerous to be so cautious that you end up morphing into every other business just like yours. It’s important to note that “edgy” should not be confused with explicit or offensive – there should always be a level of tastefulness to any marketing strategy. Rather, our caution here is to not stifle yourself into a boring state for fear of daring to be different.

Dare to be different...its where the magic happens

 

Make videos concise

You’ve got about 10 seconds (or less) to captivate your audience with a video before they hit ‘Skip’. Make it so good they can’t possibly click that button. Give them the valuable content that they are looking for, but in a concise and to-the-point manner. In the vast sea that is existing content, it’s important to cut through the noise. Package up those videos in nice, quick and informative nuggets so they’re easily digested by audiences.

65% of audiences are visual learners

Video viewership continues to increase exponentially each year, and it’s not slowing down any time soon. This medium gives audiences a fast, convenient way to get the information they want, in the visual manner that has proved to be how the majority of consumers prefer to learn.

Every business can benefit from including video marketing in their stratgey

One of the best things about video marketing? It could be applied to literally ANY business, industry or promotion, and – with the right SEO – get successful results. We believe video marketing should be a cornerstone in every company’s strategy. If you’re ready to shine some lights, camera, action on your marketing plan, give our team at Stray Media Group a call to see how we can help.