Monthly Archives: August 2018

Marketing Strategies – Essentials from the Experts

The many facets of marketing can be daunting. What does your business’s marketing strategy actually need? How much should you be spending on a marketing? How do you get potential customers to connect with your brand?

The answer is there is no ‘one size fits all’ method when it comes to marketing. Your business is as unique as your fingerprint and should be treated as such.

While there is no single method, there are components of marketing that every business needs to think about. Our team has put together their marketing genius to help get your gears turning.

“Having a clear vision of your brand and maintaining that in all of your creative and social content. Your brand identity is the best tool in your sale’s kit. It is what drives customers to want to interact with you. Until that first person-to-person interaction occurs your only goal should be to sell who you are and not necessarily your product or service.”

Tim, Account Manager

“I think the most important part of marketing is adding value to people’s lives. Instead of thinking about how you can sell something, think of how you can impact their lives in a positive way.”

Mariah, Account Coordinator

“Being on target with your message and delivering it clearly. Too many commercials and advertisements make me say, “What the…?” because I have no idea what message they’re trying to get across to me. It’s one thing to be clever but being unclear is another.”

Heather, COO

“Figure out who you want to market to. Once you know your target audience, you can create messages that will resonate deeper with people. Connecting on a more personal level will help to improve communication and build customer loyalty.”

Alexa, Graphic Designer

“Know what the goal of your message is. Are you trying to evoke an emotion from viewers? Inform people of something? Have a clear vision of what your overall goal is so your marketing is continuously working to achieve it.”

Keely, Graphic & Web Designer

“Having your own unique voice and brand persona. The style you write content in, how you interact with followers on social media, the look and feel of your creative material – all these elements give your audience a glimpse into who you are as a business. Use these opportunities to tell your story and connect people not only to your products and services, but your overall brand.”

Jen, Content Creator

The boss of the apple sauce has two must-haves to share:

“First is simplicity. Whether it’s a big billboard or a business card, if your material is too busy or complicated to grasp right away, the chance to connect with your audience will be lost.

Second, and perhaps the most important of all is brand standards and consistency. Too many businesses have an “it’s good enough” attitude which stunts their growth. Consistently holding your marketing to the highest level of standards across all of your marketing mediums and your brand will not only be elevated in appearance, but more trusted by the people you are trying to communicate with.”

Dave, Creative Director

 

Incorporate these essentials into your marketing plan for a well-rounded strategy that gets results. Still not quite sure where to begin? Our team of marketing gurus has your back – give us a call to chat about how we can help build the strategy that fits your business best.