Search Engine Optimization (SEO) and Search Engine Marketing (SEM) have been, and still are, two BIG terms in the world of digital marketing. Knowing more about SEO and SEM, and integrating the two into your marketing strategy, will bring your business substantial results.
The purpose of both SEO and SEM is pretty simple; they help increase or “optimize” your online presence and bring more users to your website or social media page.
SEO is optimizing your website through key words to gain natural search engine results or “listings” on Google, Yahoo, etc. SEO promotes organic, or unpaid, search results. If SEO is done right, you will have a big competitive advantage in the digital space.
For instance, let’s say you are a women’s clothing retailer in Grand Forks, North Dakota. To boost your SEO results, you would sprinkle your website with key words like “fashion,” “Grand Forks,” and “luxurious clothing” because that is what a lot of people would search for to find you.
SEO is a part of SEM, which is paying search engines, like Google, to list you at the top of their search results when a user searches related words. For example, if you have a bakery in Fargo, North Dakota, you would pay Yahoo to list you at the top of their results when a user would search “bakeries in the Fargo area.”
With SEM, you will also use tools such as Google ADWords and other pay-per-click resources to help boost your standing in search results.
SEO and SEM have many layers. It takes time, patience, and consistency to see big results. Whether you are a small mom-and-pop shop or a large online retailer, SEO and SEM are essential when you want to promote your business online.
Is this still a lot to take in? If you want to optimize your website but don’t know where to begin, SMG can lead you in the right direction with expert help in SEO and SEM.