It is widely agreed that the importance of content to your marketing is incredible. Well-written and eye-catching copy attracts and sustains your audience. “Content is King” is undoubtedly true in the world of marketing, there’s no denying that!
So what will help get your content noticed? How can you get your customers to look twice at your website or your direct mail piece? Well, if content is king, than typography is its crown. Typography is the art or process of printing with type. In other words, making your copy look bigger, brighter, and better with careful selection and planning of typefaces, point size, line length, leading, etc… (and we’re not talking about switching your font to Comic Sans here!)
Typography is powerful, and learning more about what it can accomplish is invaluable to your marketing efforts.
Check out your not-so-typical history lesson by watching The History of Typography. Courtesy of Ben Barrett-Forrest.