In today’s marketing world, two terms get tossed around very frequently…
Outbound Marketing and Inbound Marketing.
What do they mean and what is the difference between the two? To start off, let’s think of outbound and inbound as the technical term for traditional and modern marketing tactics. Outbound and inbound marketing are both important, however, the difference between the two is how your brand’s message is often received.
Outbound marketing is marketer-driven, meaning it is often given to or “at” the consumer. Outbound marketing has developed a reputation to be product-based with a simple one-way interaction. The marketer is seeking the customer out instead of vice-versa.
We could also describe it as 1:Many, meaning one marketer to many customers, each given the same message.
Inbound marketing is a little different. Inbound marketing is consumer-driven; it’s timely, content-heavy, and often creates a two-way interaction between marketer and customer. It is, ultimately, the act of drawing customers to you.
Let’s look at inbound as 1:1, meaning one marketer to one customer, customizing the experience to cater to specific customers and their needs.
Is one better than the other? Not really. In fact, a mixture of the two can very well be the perfect way for your brand to attract new customers, while still keeping your current customer base. By implementing both outbound and inbound, you can learn which tactics are effective and which are not. Remember, each brand is different; each has a different target market with different demographics to cater to. What works well for one brand might not be the best for another.
Let’s look at which popular marketing avenues are considered outbound, and which are considered inbound.
To learn more about the outbound and inbound marketing services SMG provides, visit our website!