Monthly Archives: February 2014

10 Reasons Why Your Business Needs Facebook


Hi, again! We hope you enjoyed our first Powered By Creativity blog post: 5 Reasons Why We Love Marketing– and that you’ll continue to enjoy our blog! 


10 Reasons Why Your Business Needs Facebook – In honor of Facebook’s 10th Birthday.


Happy Birthday, Facebook! The social network reached their 10th birthday on February 4th – celebrating a decade of being the glue that keeps us all together.  Whether you ‘like’ or dislike the social network, it’s impossible to deny that is has changed our lives – and our jobs!


Facebook for businesses has seen great strides in the last couple of years and we can’t wait to see it advance further. So, in honor of Facebook’s birthday month, we’ll share with you 10 Reasons Why Your Business Needs Facebook (in no particular order):


Birthday-candle  New Customers – With over 1 billion users, you’ll reach an audience you didn’t even know existed (or who didn’t know you existed!).


Birthday-candle Business Connections – You can connect with other local or industry-related businesses by liking, sharing and mentioning their company’s content in relation to yours.


Birthday-candle Personal Interaction – Since the network is in real-time, you are able to reply to customers instantaneously and establish a personal connection with them. (Great for responding to customer reviews & complaints!)


Birthday-candle Analytics – Facebook gives you a detailed play-by-play of how your business page is performing daily. From reach and likes to # of visits and types of visitors- you’ll be able to see areas for improvement at no cost!


Birthday-candle Engagement Opportunities – You can create contests, sweepstakes and more while building your fan base. This allows you to reach out to your customers and have them establish an interaction with you!


Birthday-candle Photo Albums – Your business can upload as many company images as it would like. This gives fans an inside look at your company and introduces them to a playful side they otherwise wouldn’t have seen.


Birthday-candle  Drives Traffic – You can use your Facebook page to drive traffic to your webpage and other links. This is great for introducing new customers to promotions, company updates, etc.


Birthday-candle Experiments – Because Facebook is inexpensive to operate; it lends itself well for experimenting with promotions, contests and the like. If something doesn’t attract attention – no great cost is lost.


Birthday-candle More Visibility – The more time your business puts into Facebook – the more recognition it will receive. This will help when potential customers search for your business online (Search Engine Optimization!).


Birthday-candle Brand Recognition – A Facebook page (or any social network, for that matter) will only help build brand recognition. Facebook assists in sculpting your reputation by showing your company’s values in a new light.


Here’s to you Facebook, happy 10 years and many more to come!


Are you interested in starting a Facebook page for your business? Need help? Don’t be shy – let us know!


5 Reasons Why We Love Marketing

Welcome to Powered By Creativity, a non-stuffy, non-agency feeling, marketing blog dedicated to sharing creativity, curiosity, and all that other really good stuff.

We believe creativity is powerful. So why not share it? At Stray Media Group, we want to show you our own experiences and ideas in a way that connects us to you.

Let’s get started! To kick this thing off, let’s take a look at 5 Reasons Why We Love Marketing. From outbound marketing and inbound marketing , to web development and social media, we dive into everything we possibly can because we enjoy watching brands grow.

Here are our Top 5 Reasons…

Marketing is Engaging1. It’s Engaging

Marketing allows a brand to connect and interact with customers and now especially with social media, this can be done in real-time.

Marketing is Evovling2. It’s Evolving

It’s never boring! From social media to blogs and mobile apps, marketing has come a long way since flyers and business cards.

Marketing is Entertaining3. It’s Entertaining

Marketing allows a brand to ‘let its hair down’ and show a softer, funnier, relatable side to its customers!

Empowering meme4. It’s Empowering

How else can a brand show-off what they can do? Marketing done right can introduce millions of people to your business.

Exciting meme5. It’s Exciting

It’s Exciting – Marketing campaigns everywhere are pushing the envelope and inventing new rules for marketers everywhere.

Don’t miss out on what’s in store for this new marketing blog that we are so excited about. What would you like to hear about, learn about, or see from Powered By Creativity?

Get to know us! Check out some of our work on our website,